diff --git a/attract/cli.py b/attract/cli.py
index 6d08500..4bb284f 100644
--- a/attract/cli.py
+++ b/attract/cli.py
@@ -46,7 +46,9 @@ def create_svner_account(email, project_url):
         log.error('Unable to find project url=%s', project_url)
         return 1
 
-    account, token = create_service_account(email, ['svner'], {'svner': {'project': proj['_id']}})
+    proj_id = proj['_id']
+    account, token = create_service_account(email, ['svner'], {'svner': {'project': proj_id}},
+                                            f'SVNer for project {proj_id}')
     return account, token
 
 manager.add_command("attract", manager_attract)