diff --git a/cloud/routes.py b/cloud/routes.py
index 5006896..750e9c1 100644
--- a/cloud/routes.py
+++ b/cloud/routes.py
@@ -187,6 +187,11 @@ def join():
     return redirect('https://store.blender.org/product/membership/')
 
 
+@blueprint.route('/renew')
+def renew_subscription():
+    return render_template('renew_subscription.html')
+
+
 def get_projects(category):
     """Utility to get projects based on category. Should be moved on the API
     and improved with more extensive filtering capabilities.
diff --git a/src/templates/renew_subscription.pug b/src/templates/renew_subscription.pug
new file mode 100644
index 0000000..d0a612c
--- /dev/null
+++ b/src/templates/renew_subscription.pug
@@ -0,0 +1,28 @@
+| {% extends "errors/layout.html" %}
+| {% block title %}Renew | Blender Cloud{% endblock %}
+| {% block head %}
+noscript
+	meta(http-equiv="refresh", content="2; url=https://store.blender.org/renew-my-subscription.php")
+| {% endblock %}
+| {% block body %}
+#error-container(class="error-404")
+	#error-box
+		.error-top-container
+			.error-title
+				i.pi-heart
+				| Renew your Blender Cloud subscription
+			.error-lead
+				p
+					='You are being forwarded to '
+					a(href='https://store.blender.org/renew-my-subscription.php') the Blender Store
+					=' to renew your subscription.'
+
+		.error-lead.extra
+			p
+				="If you aren't forwarded in a few seconds, use "
+				a(href="https://store.blender.org/renew-my-subscription.php") this direct link
+				=' instead.'
+script.
+	// Use replace() so that the back button doesn't even visit this page.
+	window.location.replace('https://store.blender.org/renew-my-subscription.php');
+| {% endblock %}
diff --git a/src/templates/users/settings/billing.pug b/src/templates/users/settings/billing.pug
index e1e5959..bd3c695 100644
--- a/src/templates/users/settings/billing.pug
+++ b/src/templates/users/settings/billing.pug
@@ -6,6 +6,7 @@ style(type='text/css').
 	}
 | {% endblock %}
 | {% block body %}
+| {% set renew_url = url_for('cloud.renew_subscription') %}
 .container
 	#settings
 		| {% include 'users/settings/_sidebar.html'%}
@@ -15,19 +16,28 @@ style(type='text/css').
 
 			.settings-content
 
-				| {% if current_user.has_role('subscriber') %}
+				| {% if current_user.has_cap('has-subscription') %}
+				| {% if current_user.has_cap('subscriber') %}
 				h3.subscription-active
 					i.pi-check
 					|  Your subscription is active
 				h4 Thank you for supporting us!
-
 				hr
-
 				p Subscription expires on: <strong>{{ store_user['expiration_date'][:10] }}</strong>
-				a(href="https://store.blender.org/my-account/subscriptions/") Manage your subscription on Blender Store
 				| {% else %}
+				h3.subscription-missing
+					i.pi-info
+					a(href="{{renew_url}}") Your subscription can be renewed
+				hr
+				p.text-danger Subscription expired on: <strong>{{ store_user['expiration_date'][:10] }}</strong>
+				p
+					a.btn.btn-success(href="{{renew_url}}") Renew now
+				| {% endif %}
 
-				| {% if 'demo' in groups %}
+				p
+					a(href="https://store.blender.org/my-account/subscriptions/") Manage your subscription on Blender Store
+
+				| {% elif 'demo' in groups %}
 				h3.subscription-demo
 					i.pi-heart-filled
 					| You have a free account
@@ -44,11 +54,9 @@ style(type='text/css').
 					a(href="https://store.blender.org/product/membership/") Get full access to Blender Cloud now!
 				| {% endif %}
 
-				| {% endif %}
-
+				hr
 				p
 					button#recheck_subscription.btn.btn-default(onclick="javascript:recheck_subscription(this)") Re-check my subscription
-				hr
 
 
 script.