diff --git a/cloud/cli.py b/cloud/cli.py
index ed450a7..cb78743 100644
--- a/cloud/cli.py
+++ b/cloud/cli.py
@@ -1,8 +1,11 @@
 #!/usr/bin/env python
 
 import logging
+from urllib.parse import urljoin
+
 from flask import current_app
 from flask_script import Manager
+import requests
 
 from pillar.cli import manager
 from pillar.api import service
@@ -39,39 +42,76 @@ def reconcile_subscribers():
 
     import threading
     import concurrent.futures
-    from pillar.api.blender_cloud.subscription import fetch_subscription_info
+
+    from pillar.auth import UserClass
+    from pillar.api.blender_cloud.subscription import do_update_subscription
+
+    sessions = threading.local()
 
     service.fetch_role_to_group_id_map()
 
     users_coll = current_app.data.driver.db['users']
-    unsubscribed_users = []
-    found = users_coll.find({'roles': 'subscriber'})
-    user_count = found.count()
-    log.info('Processing %i users', user_count)
+    found = users_coll.find({'auth.provider': 'blender-id'})
+    count_users = found.count()
+    count_skipped = count_processed = 0
+    log.info('Processing %i users', count_users)
 
     lock = threading.Lock()
 
     real_current_app = current_app._get_current_object()
 
+    api_token = real_current_app.config['BLENDER_ID_USER_INFO_TOKEN']
+    api_url = real_current_app.config['BLENDER_ID_USER_INFO_API']
+
     def do_user(idx, user):
-        log.info('Processing %i/%i %s', idx + 1, user_count, user['email'])
+        nonlocal count_skipped, count_processed
 
-        with real_current_app.app_context():
-            user_store = fetch_subscription_info(user['email'])
+        log.info('Processing %i/%i %s', idx + 1, count_users, user['email'])
 
-            if not user_store:
-                log.error('Unable to reach store, aborting')
-                return
-
-            if not user_store or user_store['cloud_access'] == 0:
-                action = 'revoke'
-                with lock:
-                    unsubscribed_users.append(user['email'])
-            else:
-                action = 'grant'
+        # Get the Requests session for this thread.
+        try:
+            sess = sessions.session
+        except AttributeError:
+            sess = sessions.session = requests.Session()
 
+        # Get the info from Blender ID
+        bid_user_ids = [auth['user_id']
+                        for auth in user['auth']
+                        if auth['provider'] == 'blender-id']
+        if not bid_user_ids:
             with lock:
-                service.do_badger(action, role='subscriber', user_id=user['_id'])
+                count_skipped += 1
+            return
+        bid_user_id = bid_user_ids[0]
+
+        url = urljoin(api_url, bid_user_id)
+        resp = sess.get(url, headers={'Authorization': f'Bearer {api_token}'})
+
+        if resp.status_code == 404:
+            log.info('User %s with Blender ID %s not found, skipping', user['email'], bid_user_id)
+            with lock:
+                count_skipped += 1
+            return
+
+        if resp.status_code != 200:
+            log.error('Unable to reach Blender ID (code %d), aborting', resp.status_code)
+            with lock:
+                count_skipped += 1
+            return
+
+        bid_user = resp.json()
+        if not bid_user:
+            log.error('Unable to parse response for user %s, aborting', user['email'])
+            with lock:
+                count_skipped += 1
+            return
+
+        # Actually update the user, and do it thread-safe just to be sure.
+        with real_current_app.app_context():
+            local_user = UserClass.construct('', user)
+            with lock:
+                do_update_subscription(local_user, bid_user)
+                count_processed += 1
 
     with concurrent.futures.ThreadPoolExecutor(max_workers=10) as executor:
         future_to_user = {executor.submit(do_user, idx, user): user
@@ -83,13 +123,9 @@ def reconcile_subscribers():
             except Exception as ex:
                 log.exception('Error updating user %s', user)
 
-    if not unsubscribed_users:
-        log.info('No unsubscribed users')
-        return
-
-    print('The following %i users have been unsubscribed' % len(unsubscribed_users))
-    for user in unsubscribed_users:
-        print(user)
+    log.info('Done reconciling %d subscribers', count_users)
+    log.info('    processed: %d', count_processed)
+    log.info('    skipped  : %d', count_skipped)
 
 
 manager.add_command("cloud", manager_cloud)