diff --git a/src/__celerity_resource_map__.php b/src/__celerity_resource_map__.php
index d6787317ae..9de5e73a9d 100644
--- a/src/__celerity_resource_map__.php
+++ b/src/__celerity_resource_map__.php
@@ -2298,7 +2298,7 @@ celerity_register_resource_map(array(
   ),
   'phabricator-application-launch-view-css' =>
   array(
-    'uri' => '/res/effb87ee/rsrc/css/application/base/phabricator-application-launch-view.css',
+    'uri' => '/res/51aa93f4/rsrc/css/application/base/phabricator-application-launch-view.css',
     'type' => 'css',
     'requires' =>
     array(
diff --git a/src/applications/base/PhabricatorApplication.php b/src/applications/base/PhabricatorApplication.php
index caaf4ac053..1c5f23eef2 100644
--- a/src/applications/base/PhabricatorApplication.php
+++ b/src/applications/base/PhabricatorApplication.php
@@ -108,11 +108,33 @@ abstract class PhabricatorApplication {
 /* -(  UI Integration  )----------------------------------------------------- */
 
 
+  /**
+   * Render status elements (like "3 Waiting Reviews") for application list
+   * views. These provide a way to alert users to new or pending action items
+   * in applications.
+   *
+   * @param PhabricatorUser Viewing user.
+   * @return list<PhabricatorApplicationStatusView> Application status elements.
+   * @task ui
+   */
   public function loadStatus(PhabricatorUser $user) {
     return array();
   }
 
 
+  /**
+   * You can provide an optional piece of flavor text for the application. This
+   * is currently rendered in application launch views if the application has no
+   * status elements.
+   *
+   * @return string|null Flavor text.
+   * @task ui
+   */
+  public function getFlavorText() {
+    return null;
+  }
+
+
   /**
    * Build items for the main menu.
    *
@@ -120,7 +142,7 @@ abstract class PhabricatorApplication {
    * @param  AphrontController  The current controller. May be null for special
    *                            pages like 404, exception handlers, etc.
    * @return list<PhabricatorMainMenuIconView> List of menu items.
-   * @task UI
+   * @task ui
    */
   public function buildMainMenuItems(
     PhabricatorUser $user,
diff --git a/src/applications/countdown/application/PhabricatorApplicationCountdown.php b/src/applications/countdown/application/PhabricatorApplicationCountdown.php
index 0602328d8a..255a02e206 100644
--- a/src/applications/countdown/application/PhabricatorApplicationCountdown.php
+++ b/src/applications/countdown/application/PhabricatorApplicationCountdown.php
@@ -34,6 +34,10 @@ final class PhabricatorApplicationCountdown extends PhabricatorApplication {
     return "\xE2\x9A\xB2";
   }
 
+  public function getFlavorText() {
+    return pht('Utilize the full capabilities of your ALU.');
+  }
+
   public function getRoutes() {
     return array(
       '/countdown/' => array(
diff --git a/src/applications/files/application/PhabricatorApplicationFiles.php b/src/applications/files/application/PhabricatorApplicationFiles.php
index f0b8e2e47d..7ab3ae6a5b 100644
--- a/src/applications/files/application/PhabricatorApplicationFiles.php
+++ b/src/applications/files/application/PhabricatorApplicationFiles.php
@@ -34,6 +34,10 @@ final class PhabricatorApplicationFiles extends PhabricatorApplication {
     return "\xE2\x87\xAA";
   }
 
+  public function getFlavorText() {
+    return pht('Blob store for Pokemon pictures.');
+  }
+
   public function getRoutes() {
     return array(
       '/F(?P<id>\d+)' => 'PhabricatorFileShortcutController',
diff --git a/src/applications/herald/application/PhabricatorApplicationHerald.php b/src/applications/herald/application/PhabricatorApplicationHerald.php
index 8b775796d3..943ae9ca07 100644
--- a/src/applications/herald/application/PhabricatorApplicationHerald.php
+++ b/src/applications/herald/application/PhabricatorApplicationHerald.php
@@ -38,6 +38,10 @@ final class PhabricatorApplicationHerald extends PhabricatorApplication {
     return PhabricatorEnv::getDoclink('article/Herald_User_Guide.html');
   }
 
+  public function getFlavorText() {
+    return pht('Watch for danger!');
+  }
+
   public function getRoutes() {
     return array(
       '/herald/' => array(
diff --git a/src/applications/meta/view/PhabricatorApplicationLaunchView.php b/src/applications/meta/view/PhabricatorApplicationLaunchView.php
index fbbd7ce8e0..e1ba27caec 100644
--- a/src/applications/meta/view/PhabricatorApplicationLaunchView.php
+++ b/src/applications/meta/view/PhabricatorApplicationLaunchView.php
@@ -58,15 +58,27 @@ final class PhabricatorApplicationLaunchView extends AphrontView {
 
 
     $count = 0;
+    $content[] = '<span class="phabricator-application-status-block">';
+
     if ($this->status) {
-      $content[] = '<span class="phabricator-application-status-block">';
       foreach ($this->status as $status) {
         $count += $status->getCount();
         $content[] = $status;
       }
-      $content[] = '</span>';
+    } else {
+      $flavor = $application->getFlavorText();
+      if ($flavor !== null) {
+        $content[] = phutil_render_tag(
+          'span',
+          array(
+            'class' => 'phabricator-application-flavor-text',
+          ),
+          phutil_escape_html($flavor));
+      }
     }
 
+    $content[] = '</span>';
+
     if ($count) {
       $content[] = phutil_render_tag(
         'span',
@@ -76,7 +88,6 @@ final class PhabricatorApplicationLaunchView extends AphrontView {
         phutil_escape_html($count));
     }
 
-
     $classes = array();
     $classes[] = 'phabricator-application-launch-icon';
     $styles = array();
diff --git a/src/applications/metamta/application/PhabricatorApplicationMetaMTA.php b/src/applications/metamta/application/PhabricatorApplicationMetaMTA.php
index 632d515ed4..f45640144c 100644
--- a/src/applications/metamta/application/PhabricatorApplicationMetaMTA.php
+++ b/src/applications/metamta/application/PhabricatorApplicationMetaMTA.php
@@ -30,6 +30,10 @@ final class PhabricatorApplicationMetaMTA extends PhabricatorApplication {
     return 'mail';
   }
 
+  public function getFlavorText() {
+    return pht('Yo dawg, we heard you like MTAs.');
+  }
+
   public function getRoutes() {
     return array(
       $this->getBaseURI() => array(
diff --git a/src/applications/owners/application/PhabricatorApplicationOwners.php b/src/applications/owners/application/PhabricatorApplicationOwners.php
index a3fbe3b848..5659c862a1 100644
--- a/src/applications/owners/application/PhabricatorApplicationOwners.php
+++ b/src/applications/owners/application/PhabricatorApplicationOwners.php
@@ -38,6 +38,10 @@ final class PhabricatorApplicationOwners extends PhabricatorApplication {
     return PhabricatorEnv::getDoclink('article/Owners_Tool_User_Guide.html');
   }
 
+  public function getFlavorText() {
+    return pht('Adopt today!');
+  }
+
   public function getRoutes() {
     return array(
       '/owners/' => array(
diff --git a/src/applications/people/application/PhabricatorApplicationPeople.php b/src/applications/people/application/PhabricatorApplicationPeople.php
index 886e61a327..40eda3ec28 100644
--- a/src/applications/people/application/PhabricatorApplicationPeople.php
+++ b/src/applications/people/application/PhabricatorApplicationPeople.php
@@ -34,6 +34,10 @@ final class PhabricatorApplicationPeople extends PhabricatorApplication {
     return 'people';
   }
 
+  public function getFlavorText() {
+    return pht('Sort of a social utility.');
+  }
+
   public function getRoutes() {
     return array(
       '/people/' => array(
diff --git a/src/applications/project/application/PhabricatorApplicationProject.php b/src/applications/project/application/PhabricatorApplicationProject.php
index b3b2b91fc5..bba25821d6 100644
--- a/src/applications/project/application/PhabricatorApplicationProject.php
+++ b/src/applications/project/application/PhabricatorApplicationProject.php
@@ -34,6 +34,10 @@ final class PhabricatorApplicationProject extends PhabricatorApplication {
     return 'projects';
   }
 
+  public function getFlavorText() {
+    return pht('Group stuff into big piles.');
+  }
+
   public function getRoutes() {
     return array(
       '/project/' => array(
diff --git a/src/applications/slowvote/application/PhabricatorApplicationSlowvote.php b/src/applications/slowvote/application/PhabricatorApplicationSlowvote.php
index 78f32958ab..7d55e82a69 100644
--- a/src/applications/slowvote/application/PhabricatorApplicationSlowvote.php
+++ b/src/applications/slowvote/application/PhabricatorApplicationSlowvote.php
@@ -38,6 +38,9 @@ final class PhabricatorApplicationSlowvote extends PhabricatorApplication {
     return PhabricatorEnv::getDoclink('article/Slowvote_User_Guide.html');
   }
 
+  public function getFlavorText() {
+    return pht('Design by committee.');
+  }
 
   public function getRoutes() {
     return array(
diff --git a/src/applications/uiexample/application/PhabricatorApplicationUIExamples.php b/src/applications/uiexample/application/PhabricatorApplicationUIExamples.php
index c9547169f1..7b89a89047 100644
--- a/src/applications/uiexample/application/PhabricatorApplicationUIExamples.php
+++ b/src/applications/uiexample/application/PhabricatorApplicationUIExamples.php
@@ -34,6 +34,10 @@ final class PhabricatorApplicationUIExamples extends PhabricatorApplication {
     return "\xE2\x8F\x9A";
   }
 
+  public function getFlavorText() {
+    return pht('A gallery of modern art.');
+  }
+
   public function getRoutes() {
     return array(
       '/uiexample/' => array(
diff --git a/webroot/rsrc/css/application/base/phabricator-application-launch-view.css b/webroot/rsrc/css/application/base/phabricator-application-launch-view.css
index 4f60f42ebc..69d576835d 100644
--- a/webroot/rsrc/css/application/base/phabricator-application-launch-view.css
+++ b/webroot/rsrc/css/application/base/phabricator-application-launch-view.css
@@ -30,9 +30,9 @@
 
 a.phabricator-application-launch-container {
   display: inline-block;
-  width: 210px;
+  width: 200px;
   min-height: 90px;
-  padding: 5px 15px 5px 80px;
+  padding: 5px 15px 5px 90px;
   margin: 3px 6px;
   overflow: hidden;
   position: relative;
@@ -107,14 +107,18 @@ a.phabricator-application-launch-container:hover {
   display: block;
 }
 
+.phabricator-application-flavor-text,
 .phabricator-application-status {
   float: left;
   display: block;
   position: relative;
   font-size: 11px;
+  color: #666666;
+}
+
+.phabricator-application-status {
   height: 20px;
   padding-left: 22px;
-  color: #666666;
 
   background-repeat: no-repeat;
   background-size: 16px auto;