diff --git a/src/applications/macro/markup/PhabricatorMemeRemarkupRule.php b/src/applications/macro/markup/PhabricatorMemeRemarkupRule.php
index 0c949e130c..004e415450 100644
--- a/src/applications/macro/markup/PhabricatorMemeRemarkupRule.php
+++ b/src/applications/macro/markup/PhabricatorMemeRemarkupRule.php
@@ -10,7 +10,7 @@ final class PhabricatorMemeRemarkupRule extends PhutilRemarkupRule {
 
   public function apply($text) {
     return preg_replace_callback(
-      '@{meme,((?:[^}\\\\]+|\\\\.)+)}$@m',
+      '@{meme,((?:[^}\\\\]+|\\\\.)+)}@m',
       array($this, 'markupMeme'),
       $text);
   }