diff --git a/src/applications/auth/controller/PhabricatorAuthConfirmLinkController.php b/src/applications/auth/controller/PhabricatorAuthConfirmLinkController.php
index cedf46bd33..5834984a65 100644
--- a/src/applications/auth/controller/PhabricatorAuthConfirmLinkController.php
+++ b/src/applications/auth/controller/PhabricatorAuthConfirmLinkController.php
@@ -70,13 +70,8 @@ final class PhabricatorAuthConfirmLinkController
     $dialog->appendChild($form);
 
     $crumbs = $this->buildApplicationCrumbs();
-    $crumbs->addCrumb(
-      id(new PhabricatorCrumbView())
-        ->setName(pht('Confirm Link'))
-        ->setHref($panel_uri));
-    $crumbs->addCrumb(
-      id(new PhabricatorCrumbView())
-        ->setName($provider->getProviderName()));
+    $crumbs->addTextCrumb(pht('Confirm Link'), $panel_uri);
+    $crumbs->addTextCrumb($provider->getProviderName());
 
     return $this->buildApplicationPage(
       array(
diff --git a/src/applications/auth/controller/PhabricatorAuthLinkController.php b/src/applications/auth/controller/PhabricatorAuthLinkController.php
index 326474fe2b..3cb06928a2 100644
--- a/src/applications/auth/controller/PhabricatorAuthLinkController.php
+++ b/src/applications/auth/controller/PhabricatorAuthLinkController.php
@@ -115,13 +115,8 @@ final class PhabricatorAuthLinkController
     }
 
     $crumbs = $this->buildApplicationCrumbs();
-    $crumbs->addCrumb(
-      id(new PhabricatorCrumbView())
-        ->setName(pht('Link Account'))
-        ->setHref($panel_uri));
-    $crumbs->addCrumb(
-      id(new PhabricatorCrumbView())
-        ->setName($provider->getProviderName($name)));
+    $crumbs->addTextCrumb(pht('Link Account'), $panel_uri);
+    $crumbs->addTextCrumb($provider->getProviderName($name));
 
     return $this->buildApplicationPage(
       array(
diff --git a/src/applications/auth/controller/PhabricatorAuthLoginController.php b/src/applications/auth/controller/PhabricatorAuthLoginController.php
index deb71a75b1..e95babeeae 100644
--- a/src/applications/auth/controller/PhabricatorAuthLoginController.php
+++ b/src/applications/auth/controller/PhabricatorAuthLoginController.php
@@ -202,20 +202,12 @@ final class PhabricatorAuthLoginController
     $crumbs = $this->buildApplicationCrumbs();
 
     if ($this->getRequest()->getUser()->isLoggedIn()) {
-      $crumbs->addCrumb(
-        id(new PhabricatorCrumbView())
-          ->setName(pht('Link Account'))
-          ->setHref($provider->getSettingsURI()));
+      $crumbs->addTextCrumb(pht('Link Account'), $provider->getSettingsURI());
     } else {
-      $crumbs->addCrumb(
-        id(new PhabricatorCrumbView())
-          ->setName(pht('Login'))
-          ->setHref($this->getApplicationURI('start/')));
+      $crumbs->addTextCrumb(pht('Login'), $this->getApplicationURI('start/'));
     }
 
-    $crumbs->addCrumb(
-      id(new PhabricatorCrumbView())
-        ->setName($provider->getProviderName()));
+    $crumbs->addTextCrumb($provider->getProviderName());
 
     return $this->buildApplicationPage(
       array(
diff --git a/src/applications/auth/controller/PhabricatorAuthRegisterController.php b/src/applications/auth/controller/PhabricatorAuthRegisterController.php
index 868aa1e304..62e629079b 100644
--- a/src/applications/auth/controller/PhabricatorAuthRegisterController.php
+++ b/src/applications/auth/controller/PhabricatorAuthRegisterController.php
@@ -401,17 +401,11 @@ final class PhabricatorAuthRegisterController
     $crumbs = $this->buildApplicationCrumbs();
 
     if ($is_setup) {
-      $crumbs->addCrumb(
-        id(new PhabricatorCrumbView())
-          ->setName(pht('Setup Admin Account')));
+      $crumbs->addTextCrumb(pht('Setup Admin Account'));
         $title = pht('Welcome to Phabricator');
     } else {
-      $crumbs->addCrumb(
-        id(new PhabricatorCrumbView())
-          ->setName(pht('Register')));
-      $crumbs->addCrumb(
-        id(new PhabricatorCrumbView())
-          ->setName($provider->getProviderName()));
+      $crumbs->addTextCrumb(pht('Register'));
+      $crumbs->addTextCrumb($provider->getProviderName());
         $title = pht('Phabricator Registration');
     }
 
diff --git a/src/applications/auth/controller/PhabricatorAuthStartController.php b/src/applications/auth/controller/PhabricatorAuthStartController.php
index 468e1f8617..81f10d7480 100644
--- a/src/applications/auth/controller/PhabricatorAuthStartController.php
+++ b/src/applications/auth/controller/PhabricatorAuthStartController.php
@@ -126,9 +126,7 @@ final class PhabricatorAuthStartController
     $login_message = phutil_safe_html($login_message);
 
     $crumbs = $this->buildApplicationCrumbs();
-    $crumbs->addCrumb(
-      id(new PhabricatorCrumbView())
-        ->setName(pht('Login')));
+    $crumbs->addTextCrumb(pht('Login'));
 
     return $this->buildApplicationPage(
       array(
diff --git a/src/applications/auth/controller/PhabricatorEmailLoginController.php b/src/applications/auth/controller/PhabricatorEmailLoginController.php
index 71ba31657f..8dd7be7c25 100644
--- a/src/applications/auth/controller/PhabricatorEmailLoginController.php
+++ b/src/applications/auth/controller/PhabricatorEmailLoginController.php
@@ -133,9 +133,7 @@ EOBODY;
           ->setError($e_captcha));
 
     $crumbs = $this->buildApplicationCrumbs();
-    $crumbs->addCrumb(
-      id(new PhabricatorCrumbView())
-        ->setName(pht('Reset Password')));
+    $crumbs->addTextCrumb(pht('Reset Password'));
 
     $dialog = new AphrontDialogView();
     $dialog->setUser($request->getUser());
diff --git a/src/applications/auth/controller/PhabricatorEmailVerificationController.php b/src/applications/auth/controller/PhabricatorEmailVerificationController.php
index 4bbe9b2dc7..0dbb918851 100644
--- a/src/applications/auth/controller/PhabricatorEmailVerificationController.php
+++ b/src/applications/auth/controller/PhabricatorEmailVerificationController.php
@@ -82,9 +82,7 @@ final class PhabricatorEmailVerificationController
       ->appendChild($content);
 
     $crumbs = $this->buildApplicationCrumbs();
-    $crumbs->addCrumb(
-      id(new PhabricatorCrumbView())
-        ->setName(pht('Verify Email')));
+    $crumbs->addTextCrumb(pht('Verify Email'));
 
     return $this->buildApplicationPage(
       array(
diff --git a/src/applications/auth/controller/config/PhabricatorAuthEditController.php b/src/applications/auth/controller/config/PhabricatorAuthEditController.php
index 0ea5b0e549..b7a79e2209 100644
--- a/src/applications/auth/controller/config/PhabricatorAuthEditController.php
+++ b/src/applications/auth/controller/config/PhabricatorAuthEditController.php
@@ -281,9 +281,7 @@ final class PhabricatorAuthEditController
     }
 
     $crumbs = $this->buildApplicationCrumbs();
-    $crumbs->addCrumb(
-      id(new PhabricatorCrumbView())
-        ->setName($crumb));
+    $crumbs->addTextCrumb($crumb);
 
     $xaction_view = null;
     if (!$is_new) {
diff --git a/src/applications/auth/controller/config/PhabricatorAuthListController.php b/src/applications/auth/controller/config/PhabricatorAuthListController.php
index 7c24bbb4a4..421e3197a2 100644
--- a/src/applications/auth/controller/config/PhabricatorAuthListController.php
+++ b/src/applications/auth/controller/config/PhabricatorAuthListController.php
@@ -86,9 +86,7 @@ final class PhabricatorAuthListController
           pht('Add Authentication Provider'))));
 
     $crumbs = $this->buildApplicationCrumbs();
-    $crumbs->addCrumb(
-      id(new PhabricatorCrumbView())
-        ->setName(pht('Auth Providers')));
+    $crumbs->addTextCrumb(pht('Auth Providers'));
 
     $config_name = 'auth.email-domains';
     $config_href = '/config/edit/'.$config_name.'/';
diff --git a/src/applications/auth/controller/config/PhabricatorAuthNewController.php b/src/applications/auth/controller/config/PhabricatorAuthNewController.php
index 7583c8869a..3362f01357 100644
--- a/src/applications/auth/controller/config/PhabricatorAuthNewController.php
+++ b/src/applications/auth/controller/config/PhabricatorAuthNewController.php
@@ -87,9 +87,7 @@ final class PhabricatorAuthNewController
       ->setForm($form);
 
     $crumbs = $this->buildApplicationCrumbs();
-    $crumbs->addCrumb(
-      id(new PhabricatorCrumbView())
-        ->setName(pht('Add Provider')));
+    $crumbs->addTextCrumb(pht('Add Provider'));
 
     return $this->buildApplicationPage(
       array(
diff --git a/src/applications/chatlog/controller/PhabricatorChatLogChannelListController.php b/src/applications/chatlog/controller/PhabricatorChatLogChannelListController.php
index 88ebc89e93..945909bbbb 100644
--- a/src/applications/chatlog/controller/PhabricatorChatLogChannelListController.php
+++ b/src/applications/chatlog/controller/PhabricatorChatLogChannelListController.php
@@ -23,10 +23,7 @@ final class PhabricatorChatLogChannelListController
 
     $crumbs = $this
       ->buildApplicationCrumbs()
-      ->addCrumb(
-        id(new PhabricatorCrumbView())
-          ->setName(pht('Channel List'))
-          ->setHref($this->getApplicationURI()));
+      ->addTextCrumb(pht('Channel List'), $this->getApplicationURI());
 
     return $this->buildApplicationPage(
       array(
diff --git a/src/applications/chatlog/controller/PhabricatorChatLogChannelLogController.php b/src/applications/chatlog/controller/PhabricatorChatLogChannelLogController.php
index 07d414264a..b457b6f001 100644
--- a/src/applications/chatlog/controller/PhabricatorChatLogChannelLogController.php
+++ b/src/applications/chatlog/controller/PhabricatorChatLogChannelLogController.php
@@ -183,10 +183,7 @@ final class PhabricatorChatLogChannelLogController
 
     $crumbs = $this
       ->buildApplicationCrumbs()
-      ->addCrumb(
-        id(new PhabricatorCrumbView())
-          ->setName($channel->getChannelName())
-          ->setHref($uri));
+      ->addTextCrumb($channel->getChannelName(), $uri);
 
     $form = id(new AphrontFormView())
       ->setUser($user)
diff --git a/src/applications/conduit/controller/PhabricatorConduitAPIController.php b/src/applications/conduit/controller/PhabricatorConduitAPIController.php
index b08873f51c..8cfe6815d4 100644
--- a/src/applications/conduit/controller/PhabricatorConduitAPIController.php
+++ b/src/applications/conduit/controller/PhabricatorConduitAPIController.php
@@ -380,15 +380,9 @@ final class PhabricatorConduitAPIController
 
     $method_uri = $this->getApplicationURI('method/'.$method.'/');
 
-    $crumbs = $this->buildApplicationCrumbs();
-    $crumbs
-      ->addCrumb(
-        id(new PhabricatorCrumbView())
-          ->setName($method)
-          ->setHref($method_uri))
-      ->addCrumb(
-        id(new PhabricatorCrumbView())
-          ->setName(pht('Call')));
+    $crumbs = $this->buildApplicationCrumbs()
+      ->addTextCrumb($method, $method_uri)
+      ->addTextCrumb(pht('Call'));
 
     return $this->buildApplicationPage(
       array(
diff --git a/src/applications/conduit/controller/PhabricatorConduitConsoleController.php b/src/applications/conduit/controller/PhabricatorConduitConsoleController.php
index 5efb0d7377..82a41de59b 100644
--- a/src/applications/conduit/controller/PhabricatorConduitConsoleController.php
+++ b/src/applications/conduit/controller/PhabricatorConduitConsoleController.php
@@ -116,9 +116,7 @@ final class PhabricatorConduitConsoleController
       ->setForm($form);
 
     $crumbs = $this->buildApplicationCrumbs();
-    $crumbs->addCrumb(
-      id(new PhabricatorCrumbView())
-        ->setName($method->getAPIMethodName()));
+    $crumbs->addTextCrumb($method->getAPIMethodName());
 
     return $this->buildApplicationPage(
       array(
diff --git a/src/applications/conduit/controller/PhabricatorConduitLogController.php b/src/applications/conduit/controller/PhabricatorConduitLogController.php
index ee95ff0533..ba384c77f8 100644
--- a/src/applications/conduit/controller/PhabricatorConduitLogController.php
+++ b/src/applications/conduit/controller/PhabricatorConduitLogController.php
@@ -40,9 +40,7 @@ final class PhabricatorConduitLogController
     $table = $this->renderCallTable($calls, $conns);
 
     $crumbs = $this->buildApplicationCrumbs();
-    $crumbs->addCrumb(
-      id(new PhabricatorCrumbView())
-        ->setName(pht('Call Logs')));
+    $crumbs->addTextCrumb(pht('Call Logs'));
 
     return $this->buildApplicationPage(
       array(
diff --git a/src/applications/conduit/controller/PhabricatorConduitTokenController.php b/src/applications/conduit/controller/PhabricatorConduitTokenController.php
index b750d60d4c..4a44c558c0 100644
--- a/src/applications/conduit/controller/PhabricatorConduitTokenController.php
+++ b/src/applications/conduit/controller/PhabricatorConduitTokenController.php
@@ -49,9 +49,7 @@ final class PhabricatorConduitTokenController
       ->appendRemarkupInstructions($post_instructions);
 
     $crumbs = $this->buildApplicationCrumbs();
-    $crumbs->addCrumb(
-      id(new PhabricatorCrumbView())
-        ->setName(pht('Install Certificate')));
+    $crumbs->addTextCrumb(pht('Install Certificate'));
 
     $object_box = id(new PHUIObjectBoxView())
       ->setHeaderText(pht('Certificate Token'))
diff --git a/src/applications/config/controller/PhabricatorConfigAllController.php b/src/applications/config/controller/PhabricatorConfigAllController.php
index c6a8dba05a..d1222775ef 100644
--- a/src/applications/config/controller/PhabricatorConfigAllController.php
+++ b/src/applications/config/controller/PhabricatorConfigAllController.php
@@ -56,9 +56,7 @@ final class PhabricatorConfigAllController
 
     $crumbs = $this
       ->buildApplicationCrumbs()
-      ->addCrumb(
-        id(new PhabricatorCrumbView())
-          ->setName($title));
+      ->addTextCrumb($title);
 
     $panel = new AphrontPanelView();
     $panel->appendChild($table);
diff --git a/src/applications/config/controller/PhabricatorConfigEditController.php b/src/applications/config/controller/PhabricatorConfigEditController.php
index f7bf9cbb1b..42bc8bfe59 100644
--- a/src/applications/config/controller/PhabricatorConfigEditController.php
+++ b/src/applications/config/controller/PhabricatorConfigEditController.php
@@ -199,22 +199,13 @@ final class PhabricatorConfigEditController
       ->setForm($form);
 
     $crumbs = $this->buildApplicationCrumbs();
-    $crumbs->addCrumb(
-      id(new PhabricatorCrumbView())
-        ->setName(pht('Config'))
-        ->setHref($this->getApplicationURI()));
+    $crumbs->addTextCrumb(pht('Config'), $this->getApplicationURI());
 
     if ($group) {
-      $crumbs->addCrumb(
-        id(new PhabricatorCrumbView())
-          ->setName($group->getName())
-          ->setHref($group_uri));
+      $crumbs->addTextCrumb($group->getName(), $group_uri);
     }
 
-    $crumbs->addCrumb(
-      id(new PhabricatorCrumbView())
-        ->setName($this->key)
-        ->setHref('/config/edit/'.$this->key));
+    $crumbs->addTextCrumb($this->key, '/config/edit/'.$this->key);
 
     $xactions = id(new PhabricatorConfigTransactionQuery())
       ->withObjectPHIDs(array($config_entry->getPHID()))
diff --git a/src/applications/config/controller/PhabricatorConfigGroupController.php b/src/applications/config/controller/PhabricatorConfigGroupController.php
index bdd4c73cd9..0f18fb7813 100644
--- a/src/applications/config/controller/PhabricatorConfigGroupController.php
+++ b/src/applications/config/controller/PhabricatorConfigGroupController.php
@@ -28,14 +28,8 @@ final class PhabricatorConfigGroupController
 
     $crumbs = $this
       ->buildApplicationCrumbs()
-      ->addCrumb(
-        id(new PhabricatorCrumbView())
-          ->setName(pht('Config'))
-          ->setHref($this->getApplicationURI()))
-      ->addCrumb(
-        id(new PhabricatorCrumbView())
-          ->setName($options->getName())
-          ->setHref($this->getApplicationURI()));
+      ->addTextCrumb(pht('Config'), $this->getApplicationURI())
+      ->addTextCrumb($options->getName(), $this->getApplicationURI());
 
     return $this->buildApplicationPage(
       array(
diff --git a/src/applications/config/controller/PhabricatorConfigIssueListController.php b/src/applications/config/controller/PhabricatorConfigIssueListController.php
index f9b1333ca3..7e002c92ea 100644
--- a/src/applications/config/controller/PhabricatorConfigIssueListController.php
+++ b/src/applications/config/controller/PhabricatorConfigIssueListController.php
@@ -30,10 +30,7 @@ final class PhabricatorConfigIssueListController
 
     $crumbs = $this
       ->buildApplicationCrumbs($nav)
-      ->addCrumb(
-        id(new PhabricatorCrumbView())
-          ->setName(pht('Setup'))
-          ->setHref($this->getApplicationURI('issue/')));
+      ->addTextCrumb(pht('Setup'), $this->getApplicationURI('issue/'));
 
     $nav->setCrumbs($crumbs);
 
diff --git a/src/applications/config/controller/PhabricatorConfigIssueViewController.php b/src/applications/config/controller/PhabricatorConfigIssueViewController.php
index bfc294d7ca..d10d154c9a 100644
--- a/src/applications/config/controller/PhabricatorConfigIssueViewController.php
+++ b/src/applications/config/controller/PhabricatorConfigIssueViewController.php
@@ -38,14 +38,8 @@ final class PhabricatorConfigIssueViewController
 
     $crumbs = $this
       ->buildApplicationCrumbs()
-      ->addCrumb(
-        id(new PhabricatorCrumbView())
-          ->setName(pht('Setup Issues'))
-          ->setHref($this->getApplicationURI('issue/')))
-      ->addCrumb(
-        id(new PhabricatorCrumbView())
-          ->setName($title)
-          ->setHref($request->getRequestURI()));
+      ->addTextCrumb(pht('Setup Issues'), $this->getApplicationURI('issue/'))
+      ->addTextCrumb($title, $request->getRequestURI());
 
     return $this->buildApplicationPage(
       array(
diff --git a/src/applications/config/controller/PhabricatorConfigListController.php b/src/applications/config/controller/PhabricatorConfigListController.php
index a583fbb491..101e163834 100644
--- a/src/applications/config/controller/PhabricatorConfigListController.php
+++ b/src/applications/config/controller/PhabricatorConfigListController.php
@@ -26,10 +26,7 @@ final class PhabricatorConfigListController
 
     $crumbs = $this
       ->buildApplicationCrumbs()
-      ->addCrumb(
-        id(new PhabricatorCrumbView())
-          ->setName(pht('Config'))
-          ->setHref($this->getApplicationURI()));
+      ->addTextCrumb(pht('Config'), $this->getApplicationURI());
 
     $nav->setCrumbs($crumbs);
 
diff --git a/src/applications/countdown/controller/PhabricatorCountdownEditController.php b/src/applications/countdown/controller/PhabricatorCountdownEditController.php
index 18d7b0bdff..b993f490dd 100644
--- a/src/applications/countdown/controller/PhabricatorCountdownEditController.php
+++ b/src/applications/countdown/controller/PhabricatorCountdownEditController.php
@@ -90,18 +90,11 @@ final class PhabricatorCountdownEditController
     $cancel_uri = '/countdown/';
     if ($countdown->getID()) {
       $cancel_uri = '/countdown/'.$countdown->getID().'/';
-      $crumbs->addCrumb(
-        id(new PhabricatorCrumbView())
-          ->setName('C'.$countdown->getID())
-          ->setHref($cancel_uri));
-      $crumbs->addCrumb(
-        id(new PhabricatorCrumbView())
-          ->setName(pht('Edit')));
+      $crumbs->addTextCrumb('C'.$countdown->getID(), $cancel_uri);
+      $crumbs->addTextCrumb(pht('Edit'));
       $submit_label = pht('Save Changes');
     } else {
-      $crumbs->addCrumb(
-        id(new PhabricatorCrumbView())
-          ->setName(pht('Create Countdown')));
+      $crumbs->addTextCrumb(pht('Create Countdown'));
       $submit_label = pht('Create Countdown');
     }
 
diff --git a/src/applications/countdown/controller/PhabricatorCountdownViewController.php b/src/applications/countdown/controller/PhabricatorCountdownViewController.php
index 1522b42513..7d6ed8c2ce 100644
--- a/src/applications/countdown/controller/PhabricatorCountdownViewController.php
+++ b/src/applications/countdown/controller/PhabricatorCountdownViewController.php
@@ -36,9 +36,7 @@ final class PhabricatorCountdownViewController
 
     $crumbs = $this
       ->buildApplicationCrumbs()
-      ->addCrumb(
-        id(new PhabricatorCrumbView())
-          ->setName("C{$id}"));
+      ->addTextCrumb("C{$id}");
 
     $header = id(new PHUIHeaderView())
       ->setHeader($title)
diff --git a/src/applications/daemon/controller/PhabricatorDaemonConsoleController.php b/src/applications/daemon/controller/PhabricatorDaemonConsoleController.php
index 8a130939d1..a7188c5f6b 100644
--- a/src/applications/daemon/controller/PhabricatorDaemonConsoleController.php
+++ b/src/applications/daemon/controller/PhabricatorDaemonConsoleController.php
@@ -211,9 +211,7 @@ final class PhabricatorDaemonConsoleController
     $queued_panel->setNoBackground();
 
     $crumbs = $this->buildApplicationCrumbs();
-    $crumbs->addCrumb(
-      id(new PhabricatorCrumbView())
-        ->setName(pht('Console')));
+    $crumbs->addTextCrumb(pht('Console'));
 
     $nav = $this->buildSideNavView();
     $nav->selectFilter('/');
diff --git a/src/applications/daemon/controller/PhabricatorDaemonLogEventViewController.php b/src/applications/daemon/controller/PhabricatorDaemonLogEventViewController.php
index a57b41c483..aaf5e00e8f 100644
--- a/src/applications/daemon/controller/PhabricatorDaemonLogEventViewController.php
+++ b/src/applications/daemon/controller/PhabricatorDaemonLogEventViewController.php
@@ -29,14 +29,11 @@ final class PhabricatorDaemonLogEventViewController
 
     $daemon_id = $event->getLogID();
 
-    $crumbs = $this->buildApplicationCrumbs();
-    $crumbs->addCrumb(
-      id(new PhabricatorCrumbView())
-        ->setName(pht('Daemon %s', $daemon_id))
-        ->setHref($this->getApplicationURI("log/{$daemon_id}/")));
-    $crumbs->addCrumb(
-      id(new PhabricatorCrumbView())
-        ->setName(pht('Event %s', $event->getID())));
+    $crumbs = $this->buildApplicationCrumbs()
+      ->addTextCrumb(
+        pht('Daemon %s', $daemon_id),
+        $this->getApplicationURI("log/{$daemon_id}/"))
+      ->addTextCrumb(pht('Event %s', $event->getID()));
 
 
     return $this->buildApplicationPage(
diff --git a/src/applications/daemon/controller/PhabricatorDaemonLogListController.php b/src/applications/daemon/controller/PhabricatorDaemonLogListController.php
index 32aa288f46..e97220a243 100644
--- a/src/applications/daemon/controller/PhabricatorDaemonLogListController.php
+++ b/src/applications/daemon/controller/PhabricatorDaemonLogListController.php
@@ -19,9 +19,7 @@ final class PhabricatorDaemonLogListController
     $daemon_table->setDaemonLogs($logs);
 
     $crumbs = $this->buildApplicationCrumbs();
-    $crumbs->addCrumb(
-      id(new PhabricatorCrumbView())
-        ->setName(pht('All Daemons')));
+    $crumbs->addTextCrumb(pht('All Daemons'));
 
     $nav = $this->buildSideNavView();
     $nav->selectFilter('log');
diff --git a/src/applications/daemon/controller/PhabricatorDaemonLogViewController.php b/src/applications/daemon/controller/PhabricatorDaemonLogViewController.php
index 12fd283680..acec799b53 100644
--- a/src/applications/daemon/controller/PhabricatorDaemonLogViewController.php
+++ b/src/applications/daemon/controller/PhabricatorDaemonLogViewController.php
@@ -26,9 +26,7 @@ final class PhabricatorDaemonLogViewController
       $log->getID());
 
     $crumbs = $this->buildApplicationCrumbs();
-    $crumbs->addCrumb(
-      id(new PhabricatorCrumbView())
-        ->setName(pht('Daemon %s', $log->getID())));
+    $crumbs->addTextCrumb(pht('Daemon %s', $log->getID()));
 
     $header = id(new PHUIHeaderView())
       ->setHeader($log->getDaemon());
diff --git a/src/applications/daemon/controller/PhabricatorWorkerTaskDetailController.php b/src/applications/daemon/controller/PhabricatorWorkerTaskDetailController.php
index f8f9b39f72..68b75ba06d 100644
--- a/src/applications/daemon/controller/PhabricatorWorkerTaskDetailController.php
+++ b/src/applications/daemon/controller/PhabricatorWorkerTaskDetailController.php
@@ -58,9 +58,7 @@ final class PhabricatorWorkerTaskDetailController
     }
 
     $crumbs = $this->buildApplicationCrumbs();
-    $crumbs->addCrumb(
-      id(new PhabricatorCrumbView())
-        ->setName($title));
+    $crumbs->addTextCrumb($title);
 
     return $this->buildApplicationPage(
       array(
diff --git a/src/applications/differential/controller/DifferentialDiffCreateController.php b/src/applications/differential/controller/DifferentialDiffCreateController.php
index dd2776b42e..cd30487112 100644
--- a/src/applications/differential/controller/DifferentialDiffCreateController.php
+++ b/src/applications/differential/controller/DifferentialDiffCreateController.php
@@ -88,9 +88,7 @@ final class DifferentialDiffCreateController extends DifferentialController {
       ->setForm($form);
 
     $crumbs = $this->buildApplicationCrumbs();
-    $crumbs->addCrumb(
-      id(new PhabricatorCrumbView())
-        ->setName(pht('Create Diff')));
+    $crumbs->addTextCrumb(pht('Create Diff'));
 
     if ($errors) {
       $errors = id(new AphrontErrorView())
diff --git a/src/applications/differential/controller/DifferentialDiffViewController.php b/src/applications/differential/controller/DifferentialDiffViewController.php
index f6543a93d5..1063b5338f 100644
--- a/src/applications/differential/controller/DifferentialDiffViewController.php
+++ b/src/applications/differential/controller/DifferentialDiffViewController.php
@@ -146,9 +146,7 @@ final class DifferentialDiffViewController extends DifferentialController {
       ->setUser($request->getUser());
 
     $crumbs = $this->buildApplicationCrumbs();
-    $crumbs->addCrumb(
-      id(new PhabricatorCrumbView())
-        ->setName(pht('Diff %d', $diff->getID())));
+    $crumbs->addTextCrumb(pht('Diff %d', $diff->getID()));
 
     return $this->buildApplicationPage(
       array(
diff --git a/src/applications/differential/controller/DifferentialRevisionEditController.php b/src/applications/differential/controller/DifferentialRevisionEditController.php
index a136274dea..e58c88038e 100644
--- a/src/applications/differential/controller/DifferentialRevisionEditController.php
+++ b/src/applications/differential/controller/DifferentialRevisionEditController.php
@@ -153,16 +153,14 @@ final class DifferentialRevisionEditController extends DifferentialController {
     if ($revision->getID()) {
       if ($diff) {
         $title = pht('Update Differential Revision');
-        $crumbs->addCrumb(
-          id(new PhabricatorCrumbView())
-            ->setName('D'.$revision->getID())
-            ->setHref('/differential/diff/'.$diff->getID().'/'));
+        $crumbs->addTextCrumb(
+          'D'.$revision->getID(),
+          '/differential/diff/'.$diff->getID().'/');
       } else {
         $title = pht('Edit Differential Revision');
-        $crumbs->addCrumb(
-          id(new PhabricatorCrumbView())
-            ->setName('D'.$revision->getID())
-            ->setHref('/D'.$revision->getID()));
+        $crumbs->addTextCrumb(
+          'D'.$revision->getID(),
+          '/D'.$revision->getID());
       }
     } else {
       $title = pht('Create New Differential Revision');
@@ -173,9 +171,7 @@ final class DifferentialRevisionEditController extends DifferentialController {
       ->setFormError($error_view)
       ->setForm($form);
 
-    $crumbs->addCrumb(
-      id(new PhabricatorCrumbView())
-        ->setName($title));
+    $crumbs->addTextCrumb($title);
 
     return $this->buildApplicationPage(
       array(
diff --git a/src/applications/differential/controller/DifferentialRevisionViewController.php b/src/applications/differential/controller/DifferentialRevisionViewController.php
index e418669ada..60a0acf210 100644
--- a/src/applications/differential/controller/DifferentialRevisionViewController.php
+++ b/src/applications/differential/controller/DifferentialRevisionViewController.php
@@ -421,10 +421,7 @@ final class DifferentialRevisionViewController extends DifferentialController {
     );
 
     $crumbs = $this->buildApplicationCrumbs();
-    $crumbs->addCrumb(
-      id(new PhabricatorCrumbView())
-        ->setName($object_id)
-        ->setHref('/'.$object_id));
+    $crumbs->addTextCrumb($object_id, '/'.$object_id);
 
     $prefs = $user->loadPreferences();
 
diff --git a/src/applications/diffusion/controller/DiffusionLintController.php b/src/applications/diffusion/controller/DiffusionLintController.php
index ce462e9ad6..f826f33aa8 100644
--- a/src/applications/diffusion/controller/DiffusionLintController.php
+++ b/src/applications/diffusion/controller/DiffusionLintController.php
@@ -139,9 +139,7 @@ final class DiffusionLintController extends DiffusionController {
     if ($this->diffusionRequest) {
       $title[] = $drequest->getCallsign();
     } else {
-      $crumbs->addCrumb(
-        id(new PhabricatorCrumbView())
-          ->setName(pht('All Lint')));
+      $crumbs->addTextCrumb(pht('All Lint'));
     }
 
     if ($this->diffusionRequest) {
diff --git a/src/applications/diffusion/controller/DiffusionRepositoryCreateController.php b/src/applications/diffusion/controller/DiffusionRepositoryCreateController.php
index f38ddffc26..f6aa65e8fa 100644
--- a/src/applications/diffusion/controller/DiffusionRepositoryCreateController.php
+++ b/src/applications/diffusion/controller/DiffusionRepositoryCreateController.php
@@ -181,9 +181,7 @@ final class DiffusionRepositoryCreateController
     }
 
     $crumbs = $this->buildApplicationCrumbs();
-    $crumbs->addCrumb(
-      id(new PhabricatorCrumbView())
-        ->setName($title));
+    $crumbs->addTextCrumb($title);
 
     return $this->buildApplicationPage(
       array(
diff --git a/src/applications/diffusion/controller/DiffusionRepositoryEditActionsController.php b/src/applications/diffusion/controller/DiffusionRepositoryEditActionsController.php
index 67e3b7aa7e..fe2e2f818b 100644
--- a/src/applications/diffusion/controller/DiffusionRepositoryEditActionsController.php
+++ b/src/applications/diffusion/controller/DiffusionRepositoryEditActionsController.php
@@ -59,9 +59,7 @@ final class DiffusionRepositoryEditActionsController
     $content = array();
 
     $crumbs = $this->buildApplicationCrumbs();
-    $crumbs->addCrumb(
-      id(new PhabricatorCrumbView())
-        ->setName(pht('Edit Actions')));
+    $crumbs->addTextCrumb(pht('Edit Actions'));
 
     $title = pht('Edit Actions (%s)', $repository->getName());
 
diff --git a/src/applications/diffusion/controller/DiffusionRepositoryEditBasicController.php b/src/applications/diffusion/controller/DiffusionRepositoryEditBasicController.php
index 62b58da016..7729b5d164 100644
--- a/src/applications/diffusion/controller/DiffusionRepositoryEditBasicController.php
+++ b/src/applications/diffusion/controller/DiffusionRepositoryEditBasicController.php
@@ -67,9 +67,7 @@ final class DiffusionRepositoryEditBasicController
     }
 
     $crumbs = $this->buildApplicationCrumbs();
-    $crumbs->addCrumb(
-      id(new PhabricatorCrumbView())
-        ->setName(pht('Edit Basics')));
+    $crumbs->addTextCrumb(pht('Edit Basics'));
 
     $title = pht('Edit %s', $repository->getName());
 
diff --git a/src/applications/diffusion/controller/DiffusionRepositoryEditBranchesController.php b/src/applications/diffusion/controller/DiffusionRepositoryEditBranchesController.php
index b22cf68cfb..27ada2d132 100644
--- a/src/applications/diffusion/controller/DiffusionRepositoryEditBranchesController.php
+++ b/src/applications/diffusion/controller/DiffusionRepositoryEditBranchesController.php
@@ -88,9 +88,7 @@ final class DiffusionRepositoryEditBranchesController
     $content = array();
 
     $crumbs = $this->buildApplicationCrumbs();
-    $crumbs->addCrumb(
-      id(new PhabricatorCrumbView())
-        ->setName(pht('Edit Branches')));
+    $crumbs->addTextCrumb(pht('Edit Branches'));
 
     $title = pht('Edit Branches (%s)', $repository->getName());
 
diff --git a/src/applications/diffusion/controller/DiffusionRepositoryEditController.php b/src/applications/diffusion/controller/DiffusionRepositoryEditController.php
index 292597cbf5..6b8deca4f4 100644
--- a/src/applications/diffusion/controller/DiffusionRepositoryEditController.php
+++ b/src/applications/diffusion/controller/DiffusionRepositoryEditController.php
@@ -11,20 +11,12 @@ abstract class DiffusionRepositoryEditController
       $repo_uri = $this->getRepositoryControllerURI($repository, '');
       $edit_uri = $this->getRepositoryControllerURI($repository, 'edit/');
 
-      $crumbs->addCrumb(
-        id(new PhabricatorCrumbView())
-          ->setName('r'.$repository->getCallsign())
-          ->setHref($repo_uri));
+      $crumbs->addTextCrumb('r'.$repository->getCallsign(), $repo_uri);
 
       if ($is_main) {
-        $crumbs->addCrumb(
-          id(new PhabricatorCrumbView())
-            ->setName(pht('Edit Repository')));
+        $crumbs->addTextCrumb(pht('Edit Repository'));
       } else {
-        $crumbs->addCrumb(
-          id(new PhabricatorCrumbView())
-            ->setName(pht('Edit'))
-            ->setHref($edit_uri));
+        $crumbs->addTextCrumb(pht('Edit'), $edit_uri);
       }
     }
 
diff --git a/src/applications/diffusion/controller/DiffusionRepositoryEditEncodingController.php b/src/applications/diffusion/controller/DiffusionRepositoryEditEncodingController.php
index 24ad783e09..eebc6d193f 100644
--- a/src/applications/diffusion/controller/DiffusionRepositoryEditEncodingController.php
+++ b/src/applications/diffusion/controller/DiffusionRepositoryEditEncodingController.php
@@ -57,9 +57,7 @@ final class DiffusionRepositoryEditEncodingController
     }
 
     $crumbs = $this->buildApplicationCrumbs();
-    $crumbs->addCrumb(
-      id(new PhabricatorCrumbView())
-        ->setName(pht('Edit Encoding')));
+    $crumbs->addTextCrumb(pht('Edit Encoding'));
 
     $title = pht('Edit %s', $repository->getName());
 
diff --git a/src/applications/diffusion/controller/DiffusionRepositoryEditHostingController.php b/src/applications/diffusion/controller/DiffusionRepositoryEditHostingController.php
index c09afc5fd3..4665aa8438 100644
--- a/src/applications/diffusion/controller/DiffusionRepositoryEditHostingController.php
+++ b/src/applications/diffusion/controller/DiffusionRepositoryEditHostingController.php
@@ -67,9 +67,7 @@ final class DiffusionRepositoryEditHostingController
     }
 
     $crumbs = $this->buildApplicationCrumbs();
-    $crumbs->addCrumb(
-      id(new PhabricatorCrumbView())
-        ->setName(pht('Edit Hosting')));
+    $crumbs->addTextCrumb(pht('Edit Hosting'));
 
     $title = pht('Edit Hosting (%s)', $repository->getName());
 
@@ -172,9 +170,7 @@ final class DiffusionRepositoryEditHostingController
     }
 
     $crumbs = $this->buildApplicationCrumbs();
-    $crumbs->addCrumb(
-      id(new PhabricatorCrumbView())
-        ->setName(pht('Edit Protocols')));
+    $crumbs->addTextCrumb(pht('Edit Protocols'));
 
     $title = pht('Edit Protocols (%s)', $repository->getName());
 
diff --git a/src/applications/diffusion/controller/DiffusionRepositoryEditLocalController.php b/src/applications/diffusion/controller/DiffusionRepositoryEditLocalController.php
index 225ca9bd36..34e66e21b0 100644
--- a/src/applications/diffusion/controller/DiffusionRepositoryEditLocalController.php
+++ b/src/applications/diffusion/controller/DiffusionRepositoryEditLocalController.php
@@ -29,9 +29,7 @@ final class DiffusionRepositoryEditLocalController
     $errors = array();
 
     $crumbs = $this->buildApplicationCrumbs();
-    $crumbs->addCrumb(
-      id(new PhabricatorCrumbView())
-        ->setName(pht('Edit Local')));
+    $crumbs->addTextCrumb(pht('Edit Local'));
 
     $title = pht('Edit %s', $repository->getName());
 
diff --git a/src/applications/diffusion/controller/DiffusionRepositoryEditPolicyController.php b/src/applications/diffusion/controller/DiffusionRepositoryEditPolicyController.php
index 1a6f7dff2e..47ca660c28 100644
--- a/src/applications/diffusion/controller/DiffusionRepositoryEditPolicyController.php
+++ b/src/applications/diffusion/controller/DiffusionRepositoryEditPolicyController.php
@@ -67,9 +67,7 @@ final class DiffusionRepositoryEditPolicyController
     $content = array();
 
     $crumbs = $this->buildApplicationCrumbs();
-    $crumbs->addCrumb(
-      id(new PhabricatorCrumbView())
-        ->setName(pht('Edit Policies')));
+    $crumbs->addTextCrumb(pht('Edit Policies'));
 
     $title = pht('Edit Policies (%s)', $repository->getName());
 
diff --git a/src/applications/diffusion/controller/DiffusionRepositoryEditSubversionController.php b/src/applications/diffusion/controller/DiffusionRepositoryEditSubversionController.php
index 425d28d38b..a4985e7f33 100644
--- a/src/applications/diffusion/controller/DiffusionRepositoryEditSubversionController.php
+++ b/src/applications/diffusion/controller/DiffusionRepositoryEditSubversionController.php
@@ -70,9 +70,7 @@ final class DiffusionRepositoryEditSubversionController
     $content = array();
 
     $crumbs = $this->buildApplicationCrumbs();
-    $crumbs->addCrumb(
-      id(new PhabricatorCrumbView())
-        ->setName(pht('Edit Subversion Info')));
+    $crumbs->addTextCrumb(pht('Edit Subversion Info'));
 
     $title = pht('Edit Subversion Info (%s)', $repository->getName());
 
diff --git a/src/applications/diffusion/controller/DiffusionRepositoryNewController.php b/src/applications/diffusion/controller/DiffusionRepositoryNewController.php
index 5700b8a577..ecc4b5d1e3 100644
--- a/src/applications/diffusion/controller/DiffusionRepositoryNewController.php
+++ b/src/applications/diffusion/controller/DiffusionRepositoryNewController.php
@@ -67,9 +67,7 @@ final class DiffusionRepositoryNewController
           ->addCancelButton($this->getApplicationURI()));
 
     $crumbs = $this->buildApplicationCrumbs();
-    $crumbs->addCrumb(
-      id(new PhabricatorCrumbView())
-        ->setName(pht('New Repository')));
+    $crumbs->addTextCrumb(pht('New Repository'));
 
     $form_box = id(new PHUIObjectBoxView())
       ->setHeaderText(pht('Create or Import Repository'))
diff --git a/src/applications/diviner/controller/DivinerAtomController.php b/src/applications/diviner/controller/DivinerAtomController.php
index d3895fc4ad..d968e85ee7 100644
--- a/src/applications/diviner/controller/DivinerAtomController.php
+++ b/src/applications/diviner/controller/DivinerAtomController.php
@@ -59,18 +59,15 @@ final class DivinerAtomController extends DivinerController {
     $atom = $symbol->getAtom();
     $crumbs = $this->buildApplicationCrumbs();
 
-    $crumbs->addCrumb(
-      id(new PhabricatorCrumbView())
-        ->setName($book->getShortTitle())
-        ->setHref('/book/'.$book->getName().'/'));
+    $crumbs->addTextCrumb(
+      $book->getShortTitle(),
+      '/book/'.$book->getName().'/');
 
     $atom_short_title = $atom->getDocblockMetaValue(
       'short',
       $symbol->getTitle());
 
-    $crumbs->addCrumb(
-      id(new PhabricatorCrumbView())
-        ->setName($atom_short_title));
+    $crumbs->addTextCrumb($atom_short_title);
 
     $header = id(new PHUIHeaderView())
       ->setHeader($this->renderFullSignature($symbol))
diff --git a/src/applications/diviner/controller/DivinerBookController.php b/src/applications/diviner/controller/DivinerBookController.php
index a3aeaedfc5..0ab122e801 100644
--- a/src/applications/diviner/controller/DivinerBookController.php
+++ b/src/applications/diviner/controller/DivinerBookController.php
@@ -27,10 +27,9 @@ final class DivinerBookController extends DivinerController {
 
     $crumbs = $this->buildApplicationCrumbs();
 
-    $crumbs->addCrumb(
-      id(new PhabricatorCrumbView())
-        ->setName($book->getShortTitle())
-        ->setHref('/book/'.$book->getName().'/'));
+    $crumbs->addTextCrumb(
+      $book->getShortTitle(),
+      '/book/'.$book->getName().'/');
 
     $header = id(new PHUIHeaderView())
       ->setHeader($book->getTitle())
diff --git a/src/applications/diviner/controller/DivinerLegacyController.php b/src/applications/diviner/controller/DivinerLegacyController.php
index b38926b631..1efdb8c5d0 100644
--- a/src/applications/diviner/controller/DivinerLegacyController.php
+++ b/src/applications/diviner/controller/DivinerLegacyController.php
@@ -43,9 +43,7 @@ final class DivinerLegacyController extends DivinerController {
     }
 
     $crumbs = $this->buildApplicationCrumbs();
-    $crumbs->addCrumb(
-      id(new PhabricatorCrumbView())
-        ->setName(pht('Documentation')));
+    $crumbs->addTextCrumb(pht('Documentation'));
 
     $header = id(new PHUIHeaderView())
       ->setHeader(pht('Documentation'));
diff --git a/src/applications/drydock/controller/DrydockBlueprintEditController.php b/src/applications/drydock/controller/DrydockBlueprintEditController.php
index 9b2d2cb18a..976640875d 100644
--- a/src/applications/drydock/controller/DrydockBlueprintEditController.php
+++ b/src/applications/drydock/controller/DrydockBlueprintEditController.php
@@ -80,12 +80,8 @@ final class DrydockBlueprintEditController extends DrydockController {
 
     $title = pht('Edit Blueprint');
     $header = pht('Edit Blueprint %d', $blueprint->getID());
-    $crumbs->addCrumb(
-      id(new PhabricatorCrumbView())
-        ->setName(pht('Blueprint %d', $blueprint->getID())));
-    $crumbs->addCrumb(
-      id(new PhabricatorCrumbView())
-        ->setName(pht('Edit')));
+    $crumbs->addTextCrumb(pht('Blueprint %d', $blueprint->getID()));
+    $crumbs->addTextCrumb(pht('Edit'));
 
     if ($request->isAjax()) {
       $dialog = id(new AphrontDialogView())
diff --git a/src/applications/drydock/controller/DrydockBlueprintListController.php b/src/applications/drydock/controller/DrydockBlueprintListController.php
index 3c18e98d13..af0594768a 100644
--- a/src/applications/drydock/controller/DrydockBlueprintListController.php
+++ b/src/applications/drydock/controller/DrydockBlueprintListController.php
@@ -18,10 +18,7 @@ final class DrydockBlueprintListController extends DrydockController {
     $blueprint_list = $this->buildBlueprintListView($blueprints);
 
     $crumbs = $this->buildApplicationCrumbs();
-    $crumbs->addCrumb(
-      id(new PhabricatorCrumbView())
-        ->setName($title)
-        ->setHref($request->getRequestURI()));
+    $crumbs->addTextCrumb($title, $request->getRequestURI());
 
     $crumbs->addAction(
       id(new PHUIListItemView())
diff --git a/src/applications/drydock/controller/DrydockBlueprintViewController.php b/src/applications/drydock/controller/DrydockBlueprintViewController.php
index 44e21a116a..bed26299fb 100644
--- a/src/applications/drydock/controller/DrydockBlueprintViewController.php
+++ b/src/applications/drydock/controller/DrydockBlueprintViewController.php
@@ -42,9 +42,7 @@ final class DrydockBlueprintViewController extends DrydockController {
 
     $crumbs = $this->buildApplicationCrumbs();
     $crumbs->setActionList($actions);
-    $crumbs->addCrumb(
-      id(new PhabricatorCrumbView())
-        ->setName(pht('Blueprint %d', $blueprint->getID())));
+    $crumbs->addTextCrumb(pht('Blueprint %d', $blueprint->getID()));
 
     $object_box = id(new PHUIObjectBoxView())
       ->setHeader($header)
diff --git a/src/applications/drydock/controller/DrydockLeaseListController.php b/src/applications/drydock/controller/DrydockLeaseListController.php
index 8ae5e4add5..791299ff4f 100644
--- a/src/applications/drydock/controller/DrydockLeaseListController.php
+++ b/src/applications/drydock/controller/DrydockLeaseListController.php
@@ -31,10 +31,7 @@ final class DrydockLeaseListController extends DrydockController {
       ));
 
     $crumbs = $this->buildApplicationCrumbs();
-    $crumbs->addCrumb(
-      id(new PhabricatorCrumbView())
-        ->setName($title)
-        ->setHref($request->getRequestURI()));
+    $crumbs->addTextCrumb($title, $request->getRequestURI());
     $nav->setCrumbs($crumbs);
 
     return $this->buildApplicationPage(
diff --git a/src/applications/drydock/controller/DrydockLeaseViewController.php b/src/applications/drydock/controller/DrydockLeaseViewController.php
index 78f5447c3a..4739dfdbcf 100644
--- a/src/applications/drydock/controller/DrydockLeaseViewController.php
+++ b/src/applications/drydock/controller/DrydockLeaseViewController.php
@@ -40,10 +40,7 @@ final class DrydockLeaseViewController extends DrydockController {
 
     $crumbs = $this->buildApplicationCrumbs();
     $crumbs->setActionList($actions);
-    $crumbs->addCrumb(
-      id(new PhabricatorCrumbView())
-        ->setName($title)
-        ->setHref($lease_uri));
+    $crumbs->addTextCrumb($title, $lease_uri);
 
     $object_box = id(new PHUIObjectBoxView())
       ->setHeader($header)
diff --git a/src/applications/drydock/controller/DrydockLogController.php b/src/applications/drydock/controller/DrydockLogController.php
index 1a378df3cc..73907468b9 100644
--- a/src/applications/drydock/controller/DrydockLogController.php
+++ b/src/applications/drydock/controller/DrydockLogController.php
@@ -43,10 +43,7 @@ final class DrydockLogController extends DrydockController {
       ));
 
     $crumbs = $this->buildApplicationCrumbs();
-    $crumbs->addCrumb(
-      id(new PhabricatorCrumbView())
-        ->setName($title)
-        ->setHref($this->getApplicationURI('/logs/')));
+    $crumbs->addTextCrumb($title, $this->getApplicationURI('/logs/'));
     $nav->setCrumbs($crumbs);
 
     return $this->buildApplicationPage(
diff --git a/src/applications/drydock/controller/DrydockResourceListController.php b/src/applications/drydock/controller/DrydockResourceListController.php
index f93e343aa3..a868eefc29 100644
--- a/src/applications/drydock/controller/DrydockResourceListController.php
+++ b/src/applications/drydock/controller/DrydockResourceListController.php
@@ -20,10 +20,7 @@ final class DrydockResourceListController extends DrydockController {
     $resource_list = $this->buildResourceListView($resources);
 
     $crumbs = $this->buildApplicationCrumbs();
-    $crumbs->addCrumb(
-      id(new PhabricatorCrumbView())
-        ->setName($title)
-        ->setHref($request->getRequestURI()));
+    $crumbs->addTextCrumb($title, $request->getRequestURI());
 
     $nav = $this->buildSideNav('resource');
     $nav->setCrumbs($crumbs);
diff --git a/src/applications/drydock/controller/DrydockResourceViewController.php b/src/applications/drydock/controller/DrydockResourceViewController.php
index 2421296322..46ecc1a4c4 100644
--- a/src/applications/drydock/controller/DrydockResourceViewController.php
+++ b/src/applications/drydock/controller/DrydockResourceViewController.php
@@ -49,9 +49,7 @@ final class DrydockResourceViewController extends DrydockController {
 
     $crumbs = $this->buildApplicationCrumbs();
     $crumbs->setActionList($actions);
-    $crumbs->addCrumb(
-      id(new PhabricatorCrumbView())
-        ->setName(pht('Resource %d', $resource->getID())));
+    $crumbs->addTextCrumb(pht('Resource %d', $resource->getID()));
 
     $object_box = id(new PHUIObjectBoxView())
       ->setHeader($header)
diff --git a/src/applications/feed/controller/PhabricatorFeedDetailController.php b/src/applications/feed/controller/PhabricatorFeedDetailController.php
index 9b43f150bc..98ee7e2f66 100644
--- a/src/applications/feed/controller/PhabricatorFeedDetailController.php
+++ b/src/applications/feed/controller/PhabricatorFeedDetailController.php
@@ -30,9 +30,7 @@ final class PhabricatorFeedDetailController extends PhabricatorFeedController {
     $feed_view = phutil_tag_div('phabricator-feed-frame', $feed_view);
 
     $crumbs = $this->buildApplicationCrumbs();
-    $crumbs->addCrumb(
-      id(new PhabricatorCrumbView())
-        ->setName($title));
+    $crumbs->addTextCrumb($title);
 
 
     return $this->buildApplicationPage(
diff --git a/src/applications/files/controller/PhabricatorFileInfoController.php b/src/applications/files/controller/PhabricatorFileInfoController.php
index 0f7fe42d56..b224c9b55d 100644
--- a/src/applications/files/controller/PhabricatorFileInfoController.php
+++ b/src/applications/files/controller/PhabricatorFileInfoController.php
@@ -47,10 +47,9 @@ final class PhabricatorFileInfoController extends PhabricatorFileController {
     $timeline = $this->buildTransactionView($file, $xactions);
     $crumbs = $this->buildApplicationCrumbs();
     $crumbs->setActionList($actions);
-    $crumbs->addCrumb(
-      id(new PhabricatorCrumbView())
-        ->setName('F'.$file->getID())
-        ->setHref($this->getApplicationURI("/info/{$phid}/")));
+    $crumbs->addTextCrumb(
+      'F'.$file->getID(),
+      $this->getApplicationURI("/info/{$phid}/"));
 
     $object_box = id(new PHUIObjectBoxView())
       ->setHeader($header);
diff --git a/src/applications/files/controller/PhabricatorFileUploadController.php b/src/applications/files/controller/PhabricatorFileUploadController.php
index b92bd9ac09..22d5846e4c 100644
--- a/src/applications/files/controller/PhabricatorFileUploadController.php
+++ b/src/applications/files/controller/PhabricatorFileUploadController.php
@@ -60,10 +60,7 @@ final class PhabricatorFileUploadController extends PhabricatorFileController {
       ->appendChild($instructions);
 
     $crumbs = $this->buildApplicationCrumbs();
-    $crumbs->addCrumb(
-      id(new PhabricatorCrumbView())
-        ->setName(pht('Upload'))
-        ->setHref($request->getRequestURI()));
+    $crumbs->addTextCrumb(pht('Upload'), $request->getRequestURI());
 
     $title = pht('Upload File');
 
diff --git a/src/applications/harbormaster/controller/HarbormasterBuildViewController.php b/src/applications/harbormaster/controller/HarbormasterBuildViewController.php
index 8029b6fc3a..09d5f7ec2b 100644
--- a/src/applications/harbormaster/controller/HarbormasterBuildViewController.php
+++ b/src/applications/harbormaster/controller/HarbormasterBuildViewController.php
@@ -37,9 +37,7 @@ final class HarbormasterBuildViewController
     $this->buildPropertyLists($box, $build, $actions);
 
     $crumbs = $this->buildApplicationCrumbs();
-    $crumbs->addCrumb(
-      id(new PhabricatorCrumbView())
-        ->setName($title));
+    $crumbs->addTextCrumb($title);
 
     $build_targets = id(new HarbormasterBuildTargetQuery())
       ->setViewer($viewer)
diff --git a/src/applications/harbormaster/controller/HarbormasterBuildableEditController.php b/src/applications/harbormaster/controller/HarbormasterBuildableEditController.php
index 1bfdf59934..3c27fb8ace 100644
--- a/src/applications/harbormaster/controller/HarbormasterBuildableEditController.php
+++ b/src/applications/harbormaster/controller/HarbormasterBuildableEditController.php
@@ -119,18 +119,11 @@ final class HarbormasterBuildableEditController
 
     $crumbs = $this->buildApplicationCrumbs();
     if ($is_new) {
-      $crumbs->addCrumb(
-        id(new PhabricatorCrumbView())
-          ->setName(pht('New Buildable')));
+      $crumbs->addTextCrumb(pht('New Buildable'));
     } else {
       $id = $buildable->getID();
-      $crumbs->addCrumb(
-        id(new PhabricatorCrumbView())
-          ->setName("B{$id}")
-          ->setHref("/B{$id}"));
-      $crumbs->addCrumb(
-        id(new PhabricatorCrumbView())
-          ->setName(pht('Edit')));
+      $crumbs->addTextCrumb("B{$id}", "/B{$id}");
+      $crumbs->addTextCrumb(pht('Edit'));
     }
 
     return $this->buildApplicationPage(
diff --git a/src/applications/harbormaster/controller/HarbormasterBuildableViewController.php b/src/applications/harbormaster/controller/HarbormasterBuildableViewController.php
index 758d8b28da..41e5ad747c 100644
--- a/src/applications/harbormaster/controller/HarbormasterBuildableViewController.php
+++ b/src/applications/harbormaster/controller/HarbormasterBuildableViewController.php
@@ -94,9 +94,7 @@ final class HarbormasterBuildableViewController
     $this->buildPropertyLists($box, $buildable, $actions);
 
     $crumbs = $this->buildApplicationCrumbs();
-    $crumbs->addCrumb(
-      id(new PhabricatorCrumbView())
-        ->setName("B{$id}"));
+    $crumbs->addTextCrumb("B{$id}");
 
     return $this->buildApplicationPage(
       array(
diff --git a/src/applications/harbormaster/controller/HarbormasterPlanController.php b/src/applications/harbormaster/controller/HarbormasterPlanController.php
index 6ba3d8c0bd..bc42e7fed0 100644
--- a/src/applications/harbormaster/controller/HarbormasterPlanController.php
+++ b/src/applications/harbormaster/controller/HarbormasterPlanController.php
@@ -5,10 +5,9 @@ abstract class HarbormasterPlanController extends PhabricatorController {
   public function buildApplicationCrumbs() {
     $crumbs = parent::buildApplicationCrumbs();
 
-    $crumbs->addCrumb(
-      id(new PhabricatorCrumbView())
-        ->setName(pht('Build Plans'))
-        ->setHref($this->getApplicationURI('plan/')));
+    $crumbs->addTextCrumb(
+      pht('Build Plans'),
+      $this->getApplicationURI('plan/'));
 
     return $crumbs;
   }
diff --git a/src/applications/harbormaster/controller/HarbormasterPlanEditController.php b/src/applications/harbormaster/controller/HarbormasterPlanEditController.php
index bc58d4eefe..95495e3420 100644
--- a/src/applications/harbormaster/controller/HarbormasterPlanEditController.php
+++ b/src/applications/harbormaster/controller/HarbormasterPlanEditController.php
@@ -93,18 +93,13 @@ final class HarbormasterPlanEditController
 
     $crumbs = $this->buildApplicationCrumbs();
     if ($is_new) {
-      $crumbs->addCrumb(
-        id(new PhabricatorCrumbView())
-          ->setName(pht('New Build Plan')));
+      $crumbs->addTextCrumb(pht('New Build Plan'));
     } else {
       $id = $plan->getID();
-      $crumbs->addCrumb(
-        id(new PhabricatorCrumbView())
-          ->setName(pht("Plan %d", $id))
-          ->setHref($this->getApplicationURI("plan/{$id}/")));
-      $crumbs->addCrumb(
-        id(new PhabricatorCrumbView())
-          ->setName(pht('Edit')));
+      $crumbs->addTextCrumb(
+        pht("Plan %d", $id),
+        $this->getApplicationURI("plan/{$id}/"));
+      $crumbs->addTextCrumb(pht('Edit'));
     }
 
     return $this->buildApplicationPage(
diff --git a/src/applications/harbormaster/controller/HarbormasterPlanViewController.php b/src/applications/harbormaster/controller/HarbormasterPlanViewController.php
index 36c896a062..920f3148fb 100644
--- a/src/applications/harbormaster/controller/HarbormasterPlanViewController.php
+++ b/src/applications/harbormaster/controller/HarbormasterPlanViewController.php
@@ -51,9 +51,7 @@ final class HarbormasterPlanViewController
     $this->buildPropertyLists($box, $plan, $actions);
 
     $crumbs = $this->buildApplicationCrumbs();
-    $crumbs->addCrumb(
-      id(new PhabricatorCrumbView())
-        ->setName(pht("Plan %d", $id)));
+    $crumbs->addTextCrumb(pht("Plan %d", $id));
 
     $step_list = $this->buildStepList($plan);
 
diff --git a/src/applications/harbormaster/controller/HarbormasterStepEditController.php b/src/applications/harbormaster/controller/HarbormasterStepEditController.php
index 6b445c0bfb..b141eabafc 100644
--- a/src/applications/harbormaster/controller/HarbormasterStepEditController.php
+++ b/src/applications/harbormaster/controller/HarbormasterStepEditController.php
@@ -132,13 +132,10 @@ final class HarbormasterStepEditController
 
     $crumbs = $this->buildApplicationCrumbs();
     $id = $plan->getID();
-    $crumbs->addCrumb(
-      id(new PhabricatorCrumbView())
-        ->setName(pht("Plan %d", $id))
-        ->setHref($this->getApplicationURI("plan/{$id}/")));
-    $crumbs->addCrumb(
-      id(new PhabricatorCrumbView())
-        ->setName(pht('Edit Step')));
+    $crumbs->addTextCrumb(
+      pht("Plan %d", $id),
+      $this->getApplicationURI("plan/{$id}/"));
+    $crumbs->addTextCrumb(pht('Edit Step'));
 
     return $this->buildApplicationPage(
       array(
diff --git a/src/applications/herald/controller/HeraldNewController.php b/src/applications/herald/controller/HeraldNewController.php
index bb866d66ec..7fac8d08ad 100644
--- a/src/applications/herald/controller/HeraldNewController.php
+++ b/src/applications/herald/controller/HeraldNewController.php
@@ -89,9 +89,7 @@ final class HeraldNewController extends HeraldController {
 
     $crumbs = $this
       ->buildApplicationCrumbs()
-      ->addCrumb(
-        id(new PhabricatorCrumbView())
-          ->setName(pht('Create Rule')));
+      ->addTextCrumb(pht('Create Rule'));
 
     return $this->buildApplicationPage(
       array(
diff --git a/src/applications/herald/controller/HeraldRuleController.php b/src/applications/herald/controller/HeraldRuleController.php
index 81810f7b96..85b8a61640 100644
--- a/src/applications/herald/controller/HeraldRuleController.php
+++ b/src/applications/herald/controller/HeraldRuleController.php
@@ -194,9 +194,7 @@ final class HeraldRuleController extends HeraldController {
 
     $crumbs = $this
       ->buildApplicationCrumbs()
-      ->addCrumb(
-        id(new PhabricatorCrumbView())
-          ->setName($title));
+      ->addTextCrumb($title);
 
     return $this->buildApplicationPage(
       array(
diff --git a/src/applications/herald/controller/HeraldRuleEditHistoryController.php b/src/applications/herald/controller/HeraldRuleEditHistoryController.php
index 03ad026c01..7419272286 100644
--- a/src/applications/herald/controller/HeraldRuleEditHistoryController.php
+++ b/src/applications/herald/controller/HeraldRuleEditHistoryController.php
@@ -37,10 +37,9 @@ final class HeraldRuleEditHistoryController extends HeraldController {
 
     $crumbs = $this
       ->buildApplicationCrumbs($can_create = false)
-      ->addCrumb(
-        id(new PhabricatorCrumbView())
-          ->setName(pht('Edit History'))
-          ->setHref($this->getApplicationURI('herald/history')));
+      ->addTextCrumb(
+        pht('Edit History'),
+        $this->getApplicationURI('herald/history'));
 
     $nav = $this->buildSideNavView();
     $nav->selectFilter('history');
diff --git a/src/applications/herald/controller/HeraldRuleViewController.php b/src/applications/herald/controller/HeraldRuleViewController.php
index 7e9105bdf1..115f85b718 100644
--- a/src/applications/herald/controller/HeraldRuleViewController.php
+++ b/src/applications/herald/controller/HeraldRuleViewController.php
@@ -44,9 +44,7 @@ final class HeraldRuleViewController extends HeraldController {
     $id = $rule->getID();
 
     $crumbs = $this->buildApplicationCrumbs();
-    $crumbs->addCrumb(
-      id(new PhabricatorCrumbView())
-        ->setName("H{$id}"));
+    $crumbs->addTextCrumb("H{$id}");
 
     $object_box = id(new PHUIObjectBoxView())
       ->setHeader($header)
diff --git a/src/applications/herald/controller/HeraldTestConsoleController.php b/src/applications/herald/controller/HeraldTestConsoleController.php
index 22595d3ada..3cbfa47dc6 100644
--- a/src/applications/herald/controller/HeraldTestConsoleController.php
+++ b/src/applications/herald/controller/HeraldTestConsoleController.php
@@ -112,13 +112,10 @@ final class HeraldTestConsoleController extends HeraldController {
       ->setForm($form);
 
     $crumbs = id($this->buildApplicationCrumbs())
-      ->addCrumb(
-        id(new PhabricatorCrumbView())
-          ->setName(pht('Transcripts'))
-          ->setHref($this->getApplicationURI('/transcript/')))
-      ->addCrumb(
-        id(new PhabricatorCrumbView())
-          ->setName(pht('Test Console')));
+      ->addTextCrumb(
+        pht('Transcripts'),
+        $this->getApplicationURI('/transcript/'))
+      ->addTextCrumb(pht('Test Console'));
 
     return $this->buildApplicationPage(
       $box,
diff --git a/src/applications/herald/controller/HeraldTranscriptController.php b/src/applications/herald/controller/HeraldTranscriptController.php
index 82413b41e2..7e320b235d 100644
--- a/src/applications/herald/controller/HeraldTranscriptController.php
+++ b/src/applications/herald/controller/HeraldTranscriptController.php
@@ -97,13 +97,10 @@ final class HeraldTranscriptController extends HeraldController {
     }
 
     $crumbs = id($this->buildApplicationCrumbs())
-      ->addCrumb(
-        id(new PhabricatorCrumbView())
-          ->setName(pht('Transcripts'))
-          ->setHref($this->getApplicationURI('/transcript/')))
-      ->addCrumb(
-        id(new PhabricatorCrumbView())
-          ->setName($xscript->getID()));
+      ->addTextCrumb(
+        pht('Transcripts'),
+        $this->getApplicationURI('/transcript/'))
+      ->addTextCrumb($xscript->getID());
     $nav->setCrumbs($crumbs);
 
     return $this->buildApplicationPage(
diff --git a/src/applications/herald/controller/HeraldTranscriptListController.php b/src/applications/herald/controller/HeraldTranscriptListController.php
index 64335b5350..29004e0379 100644
--- a/src/applications/herald/controller/HeraldTranscriptListController.php
+++ b/src/applications/herald/controller/HeraldTranscriptListController.php
@@ -72,9 +72,7 @@ final class HeraldTranscriptListController extends HeraldController {
     $nav->appendChild($panel);
 
     $crumbs = id($this->buildApplicationCrumbs())
-      ->addCrumb(
-        id(new PhabricatorCrumbView())
-          ->setName(pht('Transcripts')));
+      ->addTextCrumb(pht('Transcripts'));
     $nav->setCrumbs($crumbs);
 
     return $this->buildApplicationPage(
diff --git a/src/applications/legalpad/controller/LegalpadDocumentEditController.php b/src/applications/legalpad/controller/LegalpadDocumentEditController.php
index 1acb6fe4b7..ec27cb1965 100644
--- a/src/applications/legalpad/controller/LegalpadDocumentEditController.php
+++ b/src/applications/legalpad/controller/LegalpadDocumentEditController.php
@@ -173,8 +173,7 @@ final class LegalpadDocumentEditController extends LegalpadController {
       ->setForm($form);
 
     $crumbs = $this->buildApplicationCrumbs($this->buildSideNav());
-    $crumbs->addCrumb(
-      id(new PhabricatorCrumbView())->setName($short));
+    $crumbs->addTextCrumb($short);
 
 
     $preview = id(new PHUIRemarkupPreviewPanel())
diff --git a/src/applications/legalpad/controller/LegalpadDocumentViewController.php b/src/applications/legalpad/controller/LegalpadDocumentViewController.php
index 6ac974e703..379a5f500e 100644
--- a/src/applications/legalpad/controller/LegalpadDocumentViewController.php
+++ b/src/applications/legalpad/controller/LegalpadDocumentViewController.php
@@ -81,10 +81,9 @@ final class LegalpadDocumentViewController extends LegalpadController {
 
     $crumbs = $this->buildApplicationCrumbs($this->buildSideNav());
     $crumbs->setActionList($actions);
-    $crumbs->addCrumb(
-      id(new PhabricatorCrumbView())
-        ->setName('L'.$document->getID())
-        ->setHref($this->getApplicationURI('view/'.$document->getID())));
+    $crumbs->addTextCrumb(
+      'L'.$document->getID(),
+      $this->getApplicationURI('view/'.$document->getID()));
 
     $object_box = id(new PHUIObjectBoxView())
       ->setHeader($header)
diff --git a/src/applications/macro/controller/PhabricatorMacroAudioController.php b/src/applications/macro/controller/PhabricatorMacroAudioController.php
index 8b4b9cfdb6..1332163c55 100644
--- a/src/applications/macro/controller/PhabricatorMacroAudioController.php
+++ b/src/applications/macro/controller/PhabricatorMacroAudioController.php
@@ -132,15 +132,8 @@ final class PhabricatorMacroAudioController
     $title = pht('Edit Audio Behavior');
     $crumb = pht('Edit Audio');
 
-    $crumbs->addCrumb(
-      id(new PhabricatorCrumbView())
-        ->setHref($view_uri)
-        ->setName(pht('Macro "%s"', $macro->getName())));
-
-    $crumbs->addCrumb(
-      id(new PhabricatorCrumbView())
-        ->setHref($request->getRequestURI())
-        ->setName($crumb));
+    $crumbs->addTextCrumb(pht('Macro "%s"', $macro->getName()), $view_uri);
+    $crumbs->addTextCrumb($crumb, $request->getRequestURI());
 
     $upload_form = id(new AphrontFormView())
       ->setEncType('multipart/form-data')
diff --git a/src/applications/macro/controller/PhabricatorMacroEditController.php b/src/applications/macro/controller/PhabricatorMacroEditController.php
index decd173560..b4a2e5ebbc 100644
--- a/src/applications/macro/controller/PhabricatorMacroEditController.php
+++ b/src/applications/macro/controller/PhabricatorMacroEditController.php
@@ -219,19 +219,13 @@ final class PhabricatorMacroEditController
       $title = pht('Edit Image Macro');
       $crumb = pht('Edit Macro');
 
-      $crumbs->addCrumb(
-        id(new PhabricatorCrumbView())
-          ->setHref($view_uri)
-          ->setName(pht('Macro "%s"', $macro->getName())));
+      $crumbs->addTextCrumb(pht('Macro "%s"', $macro->getName()), $view_uri);
     } else {
       $title = pht('Create Image Macro');
       $crumb = pht('Create Macro');
     }
 
-    $crumbs->addCrumb(
-      id(new PhabricatorCrumbView())
-        ->setHref($request->getRequestURI())
-        ->setName($crumb));
+    $crumbs->addCrumb($crumb, $request->getRequestURI());
 
     $upload = null;
     if ($macro->getID()) {
diff --git a/src/applications/macro/controller/PhabricatorMacroViewController.php b/src/applications/macro/controller/PhabricatorMacroViewController.php
index 4724631751..89247cd2ba 100644
--- a/src/applications/macro/controller/PhabricatorMacroViewController.php
+++ b/src/applications/macro/controller/PhabricatorMacroViewController.php
@@ -30,10 +30,9 @@ final class PhabricatorMacroViewController
 
     $crumbs = $this->buildApplicationCrumbs();
     $crumbs->setActionList($actions);
-    $crumbs->addCrumb(
-      id(new PhabricatorCrumbView())
-        ->setHref($this->getApplicationURI('/view/'.$macro->getID().'/'))
-        ->setName($title_short));
+    $crumbs->addTextCrumb(
+      $title_short,
+      $this->getApplicationURI('/view/'.$macro->getID().'/'));
 
     $properties = $this->buildPropertyView($macro, $actions);
     if ($file) {
diff --git a/src/applications/mailinglists/controller/PhabricatorMailingListsEditController.php b/src/applications/mailinglists/controller/PhabricatorMailingListsEditController.php
index 09b24383cf..aeca4bfeac 100644
--- a/src/applications/mailinglists/controller/PhabricatorMailingListsEditController.php
+++ b/src/applications/mailinglists/controller/PhabricatorMailingListsEditController.php
@@ -117,13 +117,9 @@ final class PhabricatorMailingListsEditController
           ->addCancelButton($this->getApplicationURI()));
 
     if ($list->getID()) {
-      $crumbs->addCrumb(
-        id(new PhabricatorCrumbView())
-          ->setName(pht('Edit Mailing List')));
+      $crumbs->addTextCrumb(pht('Edit Mailing List'));
     } else {
-      $crumbs->addCrumb(
-        id(new PhabricatorCrumbView())
-          ->setName(pht('Create Mailing List')));
+      $crumbs->addTextCrumb(pht('Create Mailing List'));
     }
 
     $form_box = id(new PHUIObjectBoxView())
diff --git a/src/applications/maniphest/controller/ManiphestBatchEditController.php b/src/applications/maniphest/controller/ManiphestBatchEditController.php
index 50e2c87a71..d05870371e 100644
--- a/src/applications/maniphest/controller/ManiphestBatchEditController.php
+++ b/src/applications/maniphest/controller/ManiphestBatchEditController.php
@@ -144,9 +144,7 @@ final class ManiphestBatchEditController extends ManiphestController {
     $title = pht('Batch Editor');
 
     $crumbs = $this->buildApplicationCrumbs();
-    $crumbs->addCrumb(
-      id(new PhabricatorCrumbView())
-        ->setName($title));
+    $crumbs->addTextCrumb($title);
 
     $form_box = id(new PHUIObjectBoxView())
       ->setHeaderText(pht('Batch Edit Tasks'))
diff --git a/src/applications/maniphest/controller/ManiphestReportController.php b/src/applications/maniphest/controller/ManiphestReportController.php
index 67e4b673c0..d402b368f7 100644
--- a/src/applications/maniphest/controller/ManiphestReportController.php
+++ b/src/applications/maniphest/controller/ManiphestReportController.php
@@ -55,9 +55,7 @@ final class ManiphestReportController extends ManiphestController {
     $nav->appendChild($core);
     $nav->setCrumbs(
       $this->buildApplicationCrumbs()
-        ->addCrumb(
-          id(new PhabricatorCrumbView())
-            ->setName(pht('Reports'))));
+        ->addTextCrumb(pht('Reports')));
 
     return $this->buildApplicationPage(
       $nav,
diff --git a/src/applications/maniphest/controller/ManiphestTaskDetailController.php b/src/applications/maniphest/controller/ManiphestTaskDetailController.php
index b86d90ce42..4d8d512b0f 100644
--- a/src/applications/maniphest/controller/ManiphestTaskDetailController.php
+++ b/src/applications/maniphest/controller/ManiphestTaskDetailController.php
@@ -367,11 +367,8 @@ final class ManiphestTaskDetailController extends ManiphestController {
     $object_name = 'T'.$task->getID();
     $actions = $this->buildActionView($task);
 
-    $crumbs = $this->buildApplicationCrumbs();
-    $crumbs->addCrumb(
-      id(new PhabricatorCrumbView())
-        ->setName($object_name)
-        ->setHref('/'.$object_name))
+    $crumbs = $this->buildApplicationCrumbs()
+      ->addTextCrumb($object_name, '/'.$object_name)
       ->setActionList($actions);
 
     $header = $this->buildHeaderView($task);
diff --git a/src/applications/maniphest/controller/ManiphestTaskEditController.php b/src/applications/maniphest/controller/ManiphestTaskEditController.php
index 4038c96a3d..0d6e84d72d 100644
--- a/src/applications/maniphest/controller/ManiphestTaskEditController.php
+++ b/src/applications/maniphest/controller/ManiphestTaskEditController.php
@@ -667,15 +667,10 @@ final class ManiphestTaskEditController extends ManiphestController {
     $crumbs = $this->buildApplicationCrumbs();
 
     if ($task->getID()) {
-      $crumbs->addCrumb(
-        id(new PhabricatorCrumbView())
-          ->setName('T'.$task->getID())
-          ->setHref('/T'.$task->getID()));
+      $crumbs->addTextCrumb('T'.$task->getID(), '/T'.$task->getID());
     }
 
-    $crumbs->addCrumb(
-      id(new PhabricatorCrumbView())
-        ->setName($header_name));
+    $crumbs->addTextCrumb($header_name);
 
     return $this->buildApplicationPage(
       array(
diff --git a/src/applications/meta/controller/PhabricatorApplicationDetailViewController.php b/src/applications/meta/controller/PhabricatorApplicationDetailViewController.php
index 0b756f8532..ba85f5e9de 100644
--- a/src/applications/meta/controller/PhabricatorApplicationDetailViewController.php
+++ b/src/applications/meta/controller/PhabricatorApplicationDetailViewController.php
@@ -24,9 +24,7 @@ final class PhabricatorApplicationDetailViewController
     $title = $selected->getName();
 
     $crumbs = $this->buildApplicationCrumbs();
-    $crumbs->addCrumb(
-      id(new PhabricatorCrumbView())
-        ->setName($selected->getName()));
+    $crumbs->addTextCrumb($selected->getName());
 
     $header = id(new PHUIHeaderView())
       ->setHeader($title)
diff --git a/src/applications/meta/controller/PhabricatorApplicationEditController.php b/src/applications/meta/controller/PhabricatorApplicationEditController.php
index f18663ce27..aa4952205b 100644
--- a/src/applications/meta/controller/PhabricatorApplicationEditController.php
+++ b/src/applications/meta/controller/PhabricatorApplicationEditController.php
@@ -146,13 +146,8 @@ final class PhabricatorApplicationEditController
         ->addCancelButton($view_uri));
 
     $crumbs = $this->buildApplicationCrumbs();
-    $crumbs->addCrumb(
-      id(new PhabricatorCrumbView())
-        ->setName($application->getName())
-        ->setHref($view_uri));
-    $crumbs->addCrumb(
-      id(new PhabricatorCrumbView())
-        ->setName(pht('Edit Policies')));
+    $crumbs->addTextCrumb($application->getName(), $view_uri);
+    $crumbs->addTextCrumb(pht('Edit Policies'));
 
     $header = id(new PHUIHeaderView())
       ->setHeader(pht('Edit Policies: %s', $application->getName()));
diff --git a/src/applications/nuance/controller/NuanceSourceViewController.php b/src/applications/nuance/controller/NuanceSourceViewController.php
index 2f2c4037d7..e0031d1d80 100644
--- a/src/applications/nuance/controller/NuanceSourceViewController.php
+++ b/src/applications/nuance/controller/NuanceSourceViewController.php
@@ -47,9 +47,7 @@ final class NuanceSourceViewController extends NuanceController {
 
     $title = pht('%s', $source->getName());
     $crumbs = $this->buildApplicationCrumbs();
-    $crumbs->addCrumb(
-      id(new PhabricatorCrumbView())
-      ->setName($title));
+    $crumbs->addTextCrumb($title);
 
     $header = $this->buildHeaderView($source);
     $actions = $this->buildActionView($source);
diff --git a/src/applications/owners/controller/PhabricatorOwnersController.php b/src/applications/owners/controller/PhabricatorOwnersController.php
index a68060c9fb..ff74fb14fc 100644
--- a/src/applications/owners/controller/PhabricatorOwnersController.php
+++ b/src/applications/owners/controller/PhabricatorOwnersController.php
@@ -45,9 +45,7 @@ abstract class PhabricatorOwnersController extends PhabricatorController {
     }
 
     $crumbs = $this->buildApplicationCrumbs();
-    $crumbs->addCrumb(
-      id(new PhabricatorCrumbView())
-        ->setName($title));
+    $crumbs->addTextCrumb($title);
 
     $crumbs->addAction(
       id(new PHUIListItemView())
diff --git a/src/applications/passphrase/controller/PassphraseCredentialCreateController.php b/src/applications/passphrase/controller/PassphraseCredentialCreateController.php
index 0ae3da1e73..d311dc9d0b 100644
--- a/src/applications/passphrase/controller/PassphraseCredentialCreateController.php
+++ b/src/applications/passphrase/controller/PassphraseCredentialCreateController.php
@@ -55,9 +55,7 @@ final class PassphraseCredentialCreateController extends PassphraseController {
     $title = pht('New Credential');
 
     $crumbs = $this->buildApplicationCrumbs();
-    $crumbs->addCrumb(
-      id(new PhabricatorCrumbView())
-        ->setName(pht('Create')));
+    $crumbs->addTextCrumb(pht('Create'));
 
     $box = id(new PHUIObjectBoxView())
       ->setHeaderText(pht('Create New Credential'))
diff --git a/src/applications/passphrase/controller/PassphraseCredentialEditController.php b/src/applications/passphrase/controller/PassphraseCredentialEditController.php
index f48b45e652..8846db5a26 100644
--- a/src/applications/passphrase/controller/PassphraseCredentialEditController.php
+++ b/src/applications/passphrase/controller/PassphraseCredentialEditController.php
@@ -219,19 +219,14 @@ final class PassphraseCredentialEditController extends PassphraseController {
     if ($is_new) {
       $title = pht('Create Credential');
       $header = pht('Create New Credential');
-      $crumbs->addCrumb(
-        id(new PhabricatorCrumbView())
-          ->setName(pht('Create')));
+      $crumbs->addTextCrumb(pht('Create'));
     } else {
       $title = pht('Edit Credential');
       $header = pht('Edit Credential %s', 'K'.$credential->getID());
-      $crumbs->addCrumb(
-        id(new PhabricatorCrumbView())
-          ->setName('K'.$credential->getID())
-          ->setHref('/K'.$credential->getID()));
-      $crumbs->addCrumb(
-        id(new PhabricatorCrumbView())
-          ->setName(pht('Edit')));
+      $crumbs->addTextCrumb(
+        'K'.$credential->getID(),
+        '/K'.$credential->getID());
+      $crumbs->addTextCrumb(pht('Edit'));
     }
 
     if ($request->isAjax()) {
diff --git a/src/applications/passphrase/controller/PassphraseCredentialViewController.php b/src/applications/passphrase/controller/PassphraseCredentialViewController.php
index 9499bbc553..5ff0181bde 100644
--- a/src/applications/passphrase/controller/PassphraseCredentialViewController.php
+++ b/src/applications/passphrase/controller/PassphraseCredentialViewController.php
@@ -41,9 +41,7 @@ final class PassphraseCredentialViewController extends PassphraseController {
 
     $title = pht('%s %s', 'K'.$credential->getID(), $credential->getName());
     $crumbs = $this->buildApplicationCrumbs();
-    $crumbs->addCrumb(
-      id(new PhabricatorCrumbView())
-        ->setName('K'.$credential->getID()));
+    $crumbs->addTextCrumb('K'.$credential->getID());
 
     $header = $this->buildHeaderView($credential);
     $actions = $this->buildActionView($credential);
diff --git a/src/applications/paste/controller/PhabricatorPasteEditController.php b/src/applications/paste/controller/PhabricatorPasteEditController.php
index 185b4b0337..e83cf66560 100644
--- a/src/applications/paste/controller/PhabricatorPasteEditController.php
+++ b/src/applications/paste/controller/PhabricatorPasteEditController.php
@@ -212,13 +212,9 @@ final class PhabricatorPasteEditController extends PhabricatorPasteController {
 
     $crumbs = $this->buildApplicationCrumbs($this->buildSideNavView());
     if (!$is_create) {
-      $crumbs->addCrumb(
-        id(new PhabricatorCrumbView())
-          ->setName('P'.$paste->getID())
-          ->setHref('/P'.$paste->getID()));
+      $crumbs->addTextCrumb('P'.$paste->getID(), '/P'.$paste->getID());
     }
-    $crumbs->addCrumb(
-      id(new PhabricatorCrumbView())->setName($short));
+    $crumbs->addTextCrumb($short);
 
     return $this->buildApplicationPage(
       array(
diff --git a/src/applications/paste/controller/PhabricatorPasteViewController.php b/src/applications/paste/controller/PhabricatorPasteViewController.php
index 1e10825f80..be756de590 100644
--- a/src/applications/paste/controller/PhabricatorPasteViewController.php
+++ b/src/applications/paste/controller/PhabricatorPasteViewController.php
@@ -88,10 +88,7 @@ final class PhabricatorPasteViewController extends PhabricatorPasteController {
 
     $crumbs = $this->buildApplicationCrumbs($this->buildSideNavView())
       ->setActionList($actions)
-      ->addCrumb(
-        id(new PhabricatorCrumbView())
-          ->setName('P'.$paste->getID())
-          ->setHref('/P'.$paste->getID()));
+      ->addTextCrumb('P'.$paste->getID(), '/P'.$paste->getID());
 
     $xactions = id(new PhabricatorPasteTransactionQuery())
       ->setViewer($request->getUser())
diff --git a/src/applications/people/controller/PhabricatorPeopleEditController.php b/src/applications/people/controller/PhabricatorPeopleEditController.php
index f0203edcdf..1638f023f5 100644
--- a/src/applications/people/controller/PhabricatorPeopleEditController.php
+++ b/src/applications/people/controller/PhabricatorPeopleEditController.php
@@ -23,21 +23,12 @@ final class PhabricatorPeopleEditController
         return new Aphront404Response();
       }
       $base_uri = '/people/edit/'.$user->getID().'/';
-      $crumbs->addCrumb(
-        id(new PhabricatorCrumbView())
-          ->setName(pht('Edit User'))
-          ->setHref('/people/edit/'));
-      $crumbs->addCrumb(
-        id(new PhabricatorCrumbView())
-          ->setName($user->getFullName())
-          ->setHref($base_uri));
+      $crumbs->addTextCrumb(pht('Edit User'), '/people/edit/');
+      $crumbs->addTextCrumb($user->getFullName(), $base_uri);
     } else {
       $user = new PhabricatorUser();
       $base_uri = '/people/edit/';
-      $crumbs->addCrumb(
-        id(new PhabricatorCrumbView())
-          ->setName(pht('Create New User'))
-          ->setHref($base_uri));
+      $crumbs->addTextCrumb(pht('Create New User'), $base_uri);
     }
 
     $nav = new AphrontSideNavFilterView();
diff --git a/src/applications/people/controller/PhabricatorPeopleLdapController.php b/src/applications/people/controller/PhabricatorPeopleLdapController.php
index ee6e2cd8d1..280971bf06 100644
--- a/src/applications/people/controller/PhabricatorPeopleLdapController.php
+++ b/src/applications/people/controller/PhabricatorPeopleLdapController.php
@@ -38,10 +38,9 @@ final class PhabricatorPeopleLdapController
       ->appendChild($form);
 
     $crumbs = $this->buildApplicationCrumbs();
-    $crumbs->addCrumb(
-      id(new PhabricatorCrumbView())
-        ->setName(pht('Import Ldap Users'))
-        ->setHref($this->getApplicationURI('/ldap/')));
+    $crumbs->addTextCrumb(
+      pht('Import Ldap Users'),
+      $this->getApplicationURI('/ldap/'));
 
     $nav = $this->buildSideNavView();
     $nav->setCrumbs($crumbs);
diff --git a/src/applications/people/controller/PhabricatorPeopleLogsController.php b/src/applications/people/controller/PhabricatorPeopleLogsController.php
index f43be11c23..8cd7ad57a0 100644
--- a/src/applications/people/controller/PhabricatorPeopleLogsController.php
+++ b/src/applications/people/controller/PhabricatorPeopleLogsController.php
@@ -207,10 +207,7 @@ final class PhabricatorPeopleLogsController
     $filter = new AphrontListFilterView();
     $filter->appendChild($form);
     $crumbs = $this->buildApplicationCrumbs($this->buildSideNavView());
-    $crumbs->addCrumb(
-        id(new PhabricatorCrumbView())
-          ->setName(pht('Activity Logs'))
-          ->setHref('/people/logs/'));
+    $crumbs->addTextCrumb(pht('Activity Logs'), '/people/logs/');
 
     $nav = $this->buildSideNavView();
     $nav->selectFilter('logs');
diff --git a/src/applications/people/controller/PhabricatorPeopleProfileController.php b/src/applications/people/controller/PhabricatorPeopleProfileController.php
index 261d2f27a6..cc17cf4bb0 100644
--- a/src/applications/people/controller/PhabricatorPeopleProfileController.php
+++ b/src/applications/people/controller/PhabricatorPeopleProfileController.php
@@ -71,9 +71,7 @@ final class PhabricatorPeopleProfileController
     $properties = $this->buildPropertyView($user, $actions);
 
     $crumbs = $this->buildApplicationCrumbs();
-    $crumbs->addCrumb(
-      id(new PhabricatorCrumbView())
-        ->setName($user->getUsername()));
+    $crumbs->addTextCrumb($user->getUsername());
     $feed = $this->renderUserFeed($user);
 
     $object_box = id(new PHUIObjectBoxView())
diff --git a/src/applications/people/controller/PhabricatorPeopleProfileEditController.php b/src/applications/people/controller/PhabricatorPeopleProfileEditController.php
index f341f1db78..5c5ff58912 100644
--- a/src/applications/people/controller/PhabricatorPeopleProfileEditController.php
+++ b/src/applications/people/controller/PhabricatorPeopleProfileEditController.php
@@ -61,13 +61,8 @@ final class PhabricatorPeopleProfileEditController
 
     $title = pht('Edit Profile');
     $crumbs = $this->buildApplicationCrumbs();
-    $crumbs->addCrumb(
-      id(new PhabricatorCrumbView())
-        ->setName($user->getUsername())
-        ->setHref($profile_uri));
-    $crumbs->addCrumb(
-      id(new PhabricatorCrumbView())
-        ->setName($title));
+    $crumbs->addTextCrumb($user->getUsername(), $profile_uri);
+    $crumbs->addTextCrumb($title);
 
     $form = id(new AphrontFormView())
       ->setUser($viewer);
diff --git a/src/applications/people/controller/PhabricatorPeopleProfilePictureController.php b/src/applications/people/controller/PhabricatorPeopleProfilePictureController.php
index 169b90911a..91405ea4a7 100644
--- a/src/applications/people/controller/PhabricatorPeopleProfilePictureController.php
+++ b/src/applications/people/controller/PhabricatorPeopleProfilePictureController.php
@@ -91,13 +91,8 @@ final class PhabricatorPeopleProfilePictureController
 
     $title = pht('Edit Profile Picture');
     $crumbs = $this->buildApplicationCrumbs();
-    $crumbs->addCrumb(
-      id(new PhabricatorCrumbView())
-        ->setName($user->getUsername())
-        ->setHref($profile_uri));
-    $crumbs->addCrumb(
-      id(new PhabricatorCrumbView())
-        ->setName($title));
+    $crumbs->addTextCrumb($user->getUsername(), $profile_uri);
+    $crumbs->addTextCrumb($title);
 
     $form = id(new PHUIFormLayoutView())
       ->setUser($viewer);
diff --git a/src/applications/phame/controller/blog/PhameBlogEditController.php b/src/applications/phame/controller/blog/PhameBlogEditController.php
index 1b9aac97d6..be2ae64a85 100644
--- a/src/applications/phame/controller/blog/PhameBlogEditController.php
+++ b/src/applications/phame/controller/blog/PhameBlogEditController.php
@@ -176,10 +176,7 @@ final class PhameBlogEditController
       ->setForm($form);
 
     $crumbs = $this->buildApplicationCrumbs();
-    $crumbs->addCrumb(
-      id(new PhabricatorCrumbView())
-        ->setName($page_title)
-        ->setHref($this->getApplicationURI('blog/new')));
+    $crumbs->addTextCrumb($page_title, $this->getApplicationURI('blog/new'));
 
     $nav = $this->renderSideNavFilterView();
     $nav->selectFilter($this->id ? null : 'blog/new');
diff --git a/src/applications/phame/controller/blog/PhameBlogListController.php b/src/applications/phame/controller/blog/PhameBlogListController.php
index bd11cf2947..ccba6c8609 100644
--- a/src/applications/phame/controller/blog/PhameBlogListController.php
+++ b/src/applications/phame/controller/blog/PhameBlogListController.php
@@ -48,10 +48,7 @@ final class PhameBlogListController extends PhameController {
     $blog_list->setPager($pager);
 
     $crumbs = $this->buildApplicationCrumbs();
-    $crumbs->addCrumb(
-      id(new PhabricatorCrumbView())
-        ->setName($title)
-        ->setHref($this->getApplicationURI()));
+    $crumbs->addTextCrumb($title, $this->getApplicationURI());
 
     $nav->appendChild(
       array(
diff --git a/src/applications/phame/controller/blog/PhameBlogViewController.php b/src/applications/phame/controller/blog/PhameBlogViewController.php
index 7efb21b3bc..5bd9fabbbd 100644
--- a/src/applications/phame/controller/blog/PhameBlogViewController.php
+++ b/src/applications/phame/controller/blog/PhameBlogViewController.php
@@ -58,10 +58,7 @@ final class PhameBlogViewController extends PhameController {
 
 
     $crumbs = $this->buildApplicationCrumbs();
-    $crumbs->addCrumb(
-      id(new PhabricatorCrumbView())
-        ->setName($blog->getName())
-        ->setHref($this->getApplicationURI()));
+    $crumbs->addTextCrumb($blog->getName(), $this->getApplicationURI());
 
     $object_box = id(new PHUIObjectBoxView())
       ->setHeader($header)
diff --git a/src/applications/phame/controller/post/PhamePostEditController.php b/src/applications/phame/controller/post/PhamePostEditController.php
index 06e80891e8..2dfc479bcd 100644
--- a/src/applications/phame/controller/post/PhamePostEditController.php
+++ b/src/applications/phame/controller/post/PhamePostEditController.php
@@ -177,10 +177,9 @@ final class PhamePostEditController
       ->setForm($form);
 
     $crumbs = $this->buildApplicationCrumbs();
-    $crumbs->addCrumb(
-      id(new PhabricatorCrumbView())
-        ->setName($page_title)
-        ->setHref($this->getApplicationURI('/post/view/'.$this->id.'/')));
+    $crumbs->addTextCrumb(
+      $page_title,
+      $this->getApplicationURI('/post/view/'.$this->id.'/'));
 
     $nav = $this->renderSideNavFilterView(null);
     $nav->appendChild(
diff --git a/src/applications/phame/controller/post/PhamePostListController.php b/src/applications/phame/controller/post/PhamePostListController.php
index 5153c1dd33..de2418c301 100644
--- a/src/applications/phame/controller/post/PhamePostListController.php
+++ b/src/applications/phame/controller/post/PhamePostListController.php
@@ -78,10 +78,7 @@ final class PhamePostListController extends PhameController {
       ->appendChild($post_list);
 
     $crumbs = $this->buildApplicationCrumbs();
-    $crumbs->addCrumb(
-      id(new PhabricatorCrumbView())
-        ->setName($title)
-        ->setHref($this->getApplicationURI()));
+    $crumbs->addTextCrumb($title, $this->getApplicationURI());
 
     $nav->appendChild(
       array(
diff --git a/src/applications/phame/controller/post/PhamePostNewController.php b/src/applications/phame/controller/post/PhamePostNewController.php
index 7667aa5fc4..b2839c880b 100644
--- a/src/applications/phame/controller/post/PhamePostNewController.php
+++ b/src/applications/phame/controller/post/PhamePostNewController.php
@@ -69,10 +69,7 @@ final class PhamePostNewController extends PhameController {
     $nav->selectFilter('post/new');
 
     $crumbs = $this->buildApplicationCrumbs();
-    $crumbs->addCrumb(
-      id(new PhabricatorCrumbView())
-        ->setName($title)
-        ->setHref($view_uri));
+    $crumbs->addTextCrumb($title, $view_uri);
     $nav->appendChild($crumbs);
 
     if (!$blogs) {
diff --git a/src/applications/phame/controller/post/PhamePostPublishController.php b/src/applications/phame/controller/post/PhamePostPublishController.php
index ce336b263a..6986c4e288 100644
--- a/src/applications/phame/controller/post/PhamePostPublishController.php
+++ b/src/applications/phame/controller/post/PhamePostPublishController.php
@@ -51,10 +51,7 @@ final class PhamePostPublishController extends PhameController {
       ->setForm($form);
 
     $crumbs = $this->buildApplicationCrumbs();
-    $crumbs->addCrumb(
-      id(new PhabricatorCrumbView())
-        ->setName(pht('Preview'))
-        ->setHref($view_uri));
+    $crumbs->addTextCrumb(pht('Preview'), $view_uri);
 
     $nav = $this->renderSideNavFilterView(null);
     $nav->appendChild(
diff --git a/src/applications/phame/controller/post/PhamePostViewController.php b/src/applications/phame/controller/post/PhamePostViewController.php
index 1fb600544d..bac0a370d3 100644
--- a/src/applications/phame/controller/post/PhamePostViewController.php
+++ b/src/applications/phame/controller/post/PhamePostViewController.php
@@ -36,10 +36,9 @@ final class PhamePostViewController extends PhameController {
 
     $crumbs = $this->buildApplicationCrumbs();
     $crumbs->setActionList($actions);
-    $crumbs->addCrumb(
-      id(new PhabricatorCrumbView())
-        ->setName($post->getTitle())
-        ->setHref($this->getApplicationURI('post/view/'.$post->getID().'/')));
+    $crumbs->addTextCrumb(
+      $post->getTitle(),
+      $this->getApplicationURI('post/view/'.$post->getID().'/'));
 
     $nav->appendChild($crumbs);
 
diff --git a/src/applications/phlux/controller/PhluxEditController.php b/src/applications/phlux/controller/PhluxEditController.php
index 1e847490b3..bf162169ba 100644
--- a/src/applications/phlux/controller/PhluxEditController.php
+++ b/src/applications/phlux/controller/PhluxEditController.php
@@ -164,16 +164,10 @@ final class PhluxEditController extends PhluxController {
 
     if ($is_new) {
       $title = pht('Create Variable');
-      $crumbs->addCrumb(
-        id(new PhabricatorCrumbView())
-          ->setName($title)
-          ->setHref($request->getRequestURI()));
+      $crumbs->addTextCrumb($title, $request->getRequestURI());
     } else {
       $title = pht('Edit %s', $this->key);
-      $crumbs->addCrumb(
-        id(new PhabricatorCrumbView())
-          ->setName($title)
-          ->setHref($request->getRequestURI()));
+      $crumbs->addTextCrumb($title, $request->getRequestURI());
     }
 
     $form_box = id(new PHUIObjectBoxView())
diff --git a/src/applications/phlux/controller/PhluxListController.php b/src/applications/phlux/controller/PhluxListController.php
index badc28f9c0..6c4480bf50 100644
--- a/src/applications/phlux/controller/PhluxListController.php
+++ b/src/applications/phlux/controller/PhluxListController.php
@@ -31,10 +31,7 @@ final class PhluxListController extends PhluxController {
 
     $title = pht('Variable List');
 
-    $crumbs->addCrumb(
-      id(new PhabricatorCrumbView())
-        ->setName($title)
-        ->setHref($this->getApplicationURI()));
+    $crumbs->addTextCrumb($title, $this->getApplicationURI());
 
     return $this->buildApplicationPage(
       array(
diff --git a/src/applications/phlux/controller/PhluxViewController.php b/src/applications/phlux/controller/PhluxViewController.php
index c492ba3660..1525ef1e1a 100644
--- a/src/applications/phlux/controller/PhluxViewController.php
+++ b/src/applications/phlux/controller/PhluxViewController.php
@@ -25,10 +25,7 @@ final class PhluxViewController extends PhluxController {
 
     $title = $var->getVariableKey();
 
-    $crumbs->addCrumb(
-      id(new PhabricatorCrumbView())
-        ->setName($title)
-        ->setHref($request->getRequestURI()));
+    $crumbs->addTextCrumb($title, $request->getRequestURI());
 
     $header = id(new PHUIHeaderView())
       ->setHeader($title)
diff --git a/src/applications/pholio/controller/PholioImageHistoryController.php b/src/applications/pholio/controller/PholioImageHistoryController.php
index 1581385c6a..131c323304 100644
--- a/src/applications/pholio/controller/PholioImageHistoryController.php
+++ b/src/applications/pholio/controller/PholioImageHistoryController.php
@@ -69,14 +69,8 @@ final class PholioImageHistoryController extends PholioController {
 
     $crumbs = $this->buildApplicationCrumbs();
     $crumbs
-      ->addCrumb(
-        id(new PhabricatorCrumbView())
-        ->setName('M'.$mock->getID())
-        ->setHref('/M'.$mock->getID()))
-      ->addCrumb(
-        id(new PhabricatorCrumbView())
-        ->setName('Image History')
-        ->setHref($request->getRequestURI()));
+      ->addTextCrumb('M'.$mock->getID(), '/M'.$mock->getID())
+      ->addTextCrumb('Image History', $request->getRequestURI());
 
     $content = array(
       $crumbs,
diff --git a/src/applications/pholio/controller/PholioMockEditController.php b/src/applications/pholio/controller/PholioMockEditController.php
index a3dde9a4b8..0980a7493d 100644
--- a/src/applications/pholio/controller/PholioMockEditController.php
+++ b/src/applications/pholio/controller/PholioMockEditController.php
@@ -326,10 +326,7 @@ final class PholioMockEditController extends PholioController {
       ->setForm($form);
 
     $crumbs = $this->buildApplicationCrumbs();
-    $crumbs->addCrumb(
-      id(new PhabricatorCrumbView())
-        ->setName($title)
-        ->setHref($this->getApplicationURI()));
+    $crumbs->addTextCrumb($title, $this->getApplicationURI());
 
     $content = array(
       $crumbs,
diff --git a/src/applications/pholio/controller/PholioMockViewController.php b/src/applications/pholio/controller/PholioMockViewController.php
index c4f786c122..e91376830c 100644
--- a/src/applications/pholio/controller/PholioMockViewController.php
+++ b/src/applications/pholio/controller/PholioMockViewController.php
@@ -98,10 +98,7 @@ final class PholioMockViewController extends PholioController {
 
     $crumbs = $this->buildApplicationCrumbs();
     $crumbs->setActionList($actions);
-    $crumbs->addCrumb(
-      id(new PhabricatorCrumbView())
-        ->setName('M'.$mock->getID())
-        ->setHref('/M'.$mock->getID()));
+    $crumbs->addTextCrumb('M'.$mock->getID(), '/M'.$mock->getID());
 
     $object_box = id(new PHUIObjectBoxView())
       ->setHeader($header)
diff --git a/src/applications/phortune/controller/PhortuneAccountViewController.php b/src/applications/phortune/controller/PhortuneAccountViewController.php
index a98a01317b..d8875b937e 100644
--- a/src/applications/phortune/controller/PhortuneAccountViewController.php
+++ b/src/applications/phortune/controller/PhortuneAccountViewController.php
@@ -24,10 +24,7 @@ final class PhortuneAccountViewController extends PhortuneController {
     $title = $account->getName();
 
     $crumbs = $this->buildApplicationCrumbs();
-    $crumbs->addCrumb(
-      id(new PhabricatorCrumbView())
-        ->setName(pht('Account'))
-        ->setHref($request->getRequestURI()));
+    $crumbs->addTextCrumb(pht('Account'), $request->getRequestURI());
 
     $header = id(new PHUIHeaderView())
       ->setHeader($title);
diff --git a/src/applications/phortune/controller/PhortunePaymentMethodEditController.php b/src/applications/phortune/controller/PhortunePaymentMethodEditController.php
index 28059f72f0..4a82a219c5 100644
--- a/src/applications/phortune/controller/PhortunePaymentMethodEditController.php
+++ b/src/applications/phortune/controller/PhortunePaymentMethodEditController.php
@@ -159,14 +159,8 @@ final class PhortunePaymentMethodEditController
       ->setHeader($title);
 
     $crumbs = $this->buildApplicationCrumbs();
-    $crumbs->addCrumb(
-      id(new PhabricatorCrumbView())
-        ->setName(pht('Account'))
-        ->setHref($account_uri));
-    $crumbs->addCrumb(
-      id(new PhabricatorCrumbView())
-        ->setName(pht('Payment Methods'))
-        ->setHref($request->getRequestURI()));
+    $crumbs->addTextCrumb(pht('Account'), $account_uri);
+    $crumbs->addTextCrumb(pht('Payment Methods'), $request->getRequestURI());
 
     return $this->buildApplicationPage(
       array(
diff --git a/src/applications/phortune/controller/PhortuneProductEditController.php b/src/applications/phortune/controller/PhortuneProductEditController.php
index 0e93ce29e2..f62817eca0 100644
--- a/src/applications/phortune/controller/PhortuneProductEditController.php
+++ b/src/applications/phortune/controller/PhortuneProductEditController.php
@@ -135,14 +135,12 @@ final class PhortuneProductEditController extends PhabricatorController {
 
     $title = pht('Edit Product');
     $crumbs = $this->buildApplicationCrumbs();
-    $crumbs->addCrumb(
-      id(new PhabricatorCrumbView())
-        ->setName(pht('Products'))
-        ->setHref($this->getApplicationURI('product/')));
-    $crumbs->addCrumb(
-      id(new PhabricatorCrumbView())
-        ->setName($is_create ? pht('Create') : pht('Edit'))
-        ->setHref($request->getRequestURI()));
+    $crumbs->addTextCrumb(
+      pht('Products'),
+      $this->getApplicationURI('product/'));
+    $crumbs->addTextCrumb(
+      $is_create ? pht('Create') : pht('Edit'),
+      $request->getRequestURI());
 
     $header = id(new PHUIHeaderView())
       ->setHeader(pht('Edit Product'));
diff --git a/src/applications/phortune/controller/PhortuneProductListController.php b/src/applications/phortune/controller/PhortuneProductListController.php
index fab506ff34..9a7c22bd1e 100644
--- a/src/applications/phortune/controller/PhortuneProductListController.php
+++ b/src/applications/phortune/controller/PhortuneProductListController.php
@@ -17,10 +17,7 @@ final class PhortuneProductListController extends PhabricatorController {
     $title = pht('Product List');
 
     $crumbs = $this->buildApplicationCrumbs();
-    $crumbs->addCrumb(
-      id(new PhabricatorCrumbView())
-        ->setName('Products')
-        ->setHref($this->getApplicationURI('product/')));
+    $crumbs->addTextCrumb('Products', $this->getApplicationURI('product/'));
     $crumbs->addAction(
       id(new PHUIListItemView())
         ->setName(pht('Create Product'))
diff --git a/src/applications/phortune/controller/PhortuneProductViewController.php b/src/applications/phortune/controller/PhortuneProductViewController.php
index 29f8ccae98..f3c8fcf627 100644
--- a/src/applications/phortune/controller/PhortuneProductViewController.php
+++ b/src/applications/phortune/controller/PhortuneProductViewController.php
@@ -50,14 +50,12 @@ final class PhortuneProductViewController extends PhortuneController {
 
     $crumbs = $this->buildApplicationCrumbs();
     $crumbs->setActionList($actions);
-    $crumbs->addCrumb(
-      id(new PhabricatorCrumbView())
-        ->setName(pht('Products'))
-        ->setHref($this->getApplicationURI('product/')));
-    $crumbs->addCrumb(
-      id(new PhabricatorCrumbView())
-        ->setName(pht('#%d', $product->getID()))
-        ->setHref($request->getRequestURI()));
+    $crumbs->addTextCrumb(
+      pht('Products'),
+      $this->getApplicationURI('product/'));
+    $crumbs->addTextCrumb(
+      pht('#%d', $product->getID()),
+      $request->getRequestURI());
 
     $properties = id(new PHUIPropertyListView())
       ->setUser($user)
diff --git a/src/applications/phragment/controller/PhragmentController.php b/src/applications/phragment/controller/PhragmentController.php
index 200772377d..912b729f71 100644
--- a/src/applications/phragment/controller/PhragmentController.php
+++ b/src/applications/phragment/controller/PhragmentController.php
@@ -41,15 +41,11 @@ abstract class PhragmentController extends PhabricatorController {
 
   protected function buildApplicationCrumbsWithPath(array $fragments) {
     $crumbs = $this->buildApplicationCrumbs();
-    $crumbs->addCrumb(
-      id(new PhabricatorCrumbView())
-        ->setName('/')
-        ->setHref('/phragment/'));
+    $crumbs->addTextCrumb('/', '/phragment/');
     foreach ($fragments as $parent) {
-      $crumbs->addCrumb(
-        id(new PhabricatorCrumbView())
-          ->setName($parent->getName())
-          ->setHref('/phragment/browse/'.$parent->getPath()));
+      $crumbs->addTextCrumb(
+        $parent->getName(),
+        '/phragment/browse/'.$parent->getPath());
     }
     return $crumbs;
   }
diff --git a/src/applications/phragment/controller/PhragmentCreateController.php b/src/applications/phragment/controller/PhragmentCreateController.php
index 3927fb203e..5640913374 100644
--- a/src/applications/phragment/controller/PhragmentCreateController.php
+++ b/src/applications/phragment/controller/PhragmentCreateController.php
@@ -111,9 +111,7 @@ final class PhragmentCreateController extends PhragmentController {
             $this->getApplicationURI('browse/'.$parent_path)));
 
     $crumbs = $this->buildApplicationCrumbsWithPath($parents);
-    $crumbs->addCrumb(
-      id(new PhabricatorCrumbView())
-        ->setName(pht('Create Fragment')));
+    $crumbs->addTextCrumb(pht('Create Fragment'));
 
     $box = id(new PHUIObjectBoxView())
       ->setHeaderText('Create Fragment')
diff --git a/src/applications/phragment/controller/PhragmentPolicyController.php b/src/applications/phragment/controller/PhragmentPolicyController.php
index e4ef33c212..b135e23f5d 100644
--- a/src/applications/phragment/controller/PhragmentPolicyController.php
+++ b/src/applications/phragment/controller/PhragmentPolicyController.php
@@ -88,9 +88,7 @@ final class PhragmentPolicyController extends PhragmentController {
             $this->getApplicationURI('browse/'.$fragment->getPath())));
 
     $crumbs = $this->buildApplicationCrumbsWithPath($parents);
-    $crumbs->addCrumb(
-      id(new PhabricatorCrumbView())
-        ->setName(pht('Edit Fragment Policies')));
+    $crumbs->addTextCrumb(pht('Edit Fragment Policies'));
 
     $box = id(new PHUIObjectBoxView())
       ->setHeaderText(pht('Edit Fragment Policies: %s', $fragment->getPath()))
diff --git a/src/applications/phragment/controller/PhragmentSnapshotCreateController.php b/src/applications/phragment/controller/PhragmentSnapshotCreateController.php
index 923045ce5f..48018cc573 100644
--- a/src/applications/phragment/controller/PhragmentSnapshotCreateController.php
+++ b/src/applications/phragment/controller/PhragmentSnapshotCreateController.php
@@ -154,9 +154,7 @@ final class PhragmentSnapshotCreateController extends PhragmentController {
       ->appendInstructions($container);
 
     $crumbs = $this->buildApplicationCrumbsWithPath($parents);
-    $crumbs->addCrumb(
-      id(new PhabricatorCrumbView())
-        ->setName(pht('Create Snapshot')));
+    $crumbs->addTextCrumb(pht('Create Snapshot'));
 
     $box = id(new PHUIObjectBoxView())
       ->setHeaderText(pht('Create Snapshot of %s', $fragment->getName()))
diff --git a/src/applications/phragment/controller/PhragmentSnapshotViewController.php b/src/applications/phragment/controller/PhragmentSnapshotViewController.php
index 4cf0b577ec..47663e6331 100644
--- a/src/applications/phragment/controller/PhragmentSnapshotViewController.php
+++ b/src/applications/phragment/controller/PhragmentSnapshotViewController.php
@@ -40,9 +40,7 @@ final class PhragmentSnapshotViewController extends PhragmentController {
     }
 
     $crumbs = $this->buildApplicationCrumbsWithPath($parents);
-    $crumbs->addCrumb(
-      id(new PhabricatorCrumbView())
-        ->setName(pht('"%s" Snapshot', $snapshot->getName())));
+    $crumbs->addTextCrumb(pht('"%s" Snapshot', $snapshot->getName()));
 
     $children = id(new PhragmentSnapshotChildQuery())
       ->setViewer($viewer)
diff --git a/src/applications/phragment/controller/PhragmentUpdateController.php b/src/applications/phragment/controller/PhragmentUpdateController.php
index 1c233bb74e..f14d16e2fa 100644
--- a/src/applications/phragment/controller/PhragmentUpdateController.php
+++ b/src/applications/phragment/controller/PhragmentUpdateController.php
@@ -62,9 +62,7 @@ final class PhragmentUpdateController extends PhragmentController {
             $this->getApplicationURI('browse/'.$fragment->getPath())));
 
     $crumbs = $this->buildApplicationCrumbsWithPath($parents);
-    $crumbs->addCrumb(
-      id(new PhabricatorCrumbView())
-        ->setName(pht('Update Fragment')));
+    $crumbs->addTextCrumb(pht('Update Fragment'));
 
     $box = id(new PHUIObjectBoxView())
       ->setHeaderText(pht('Update Fragment: %s', $fragment->getPath()))
diff --git a/src/applications/phragment/controller/PhragmentVersionController.php b/src/applications/phragment/controller/PhragmentVersionController.php
index b5f144cc32..803d0afb56 100644
--- a/src/applications/phragment/controller/PhragmentVersionController.php
+++ b/src/applications/phragment/controller/PhragmentVersionController.php
@@ -31,9 +31,7 @@ final class PhragmentVersionController extends PhragmentController {
     $current = idx($parents, count($parents) - 1, null);
 
     $crumbs = $this->buildApplicationCrumbsWithPath($parents);
-    $crumbs->addCrumb(
-      id(new PhabricatorCrumbView())
-        ->setName(pht('View Version %d', $version->getSequence())));
+    $crumbs->addTextCrumb(pht('View Version %d', $version->getSequence()));
 
     $phids = array();
     $phids[] = $version->getFilePHID();
diff --git a/src/applications/phriction/controller/PhrictionDiffController.php b/src/applications/phriction/controller/PhrictionDiffController.php
index 3e926db60a..70e49a229f 100644
--- a/src/applications/phriction/controller/PhrictionDiffController.php
+++ b/src/applications/phriction/controller/PhrictionDiffController.php
@@ -107,21 +107,16 @@ final class PhrictionDiffController
       $crumbs->addCrumb($view);
     }
 
-    $crumbs->addCrumb(
-      id(new PhabricatorCrumbView())
-        ->setName(pht('History'))
-        ->setHref(PhrictionDocument::getSlugURI($slug, 'history')));
-
+    $crumbs->addTextCrumb(
+      pht('History'),
+      PhrictionDocument::getSlugURI($slug, 'history'));
 
     $title = pht("Version %s vs %s", $l, $r);
 
     $header = id(new PHUIHeaderView())
       ->setHeader($title);
 
-    $crumbs->addCrumb(
-      id(new PhabricatorCrumbView())
-        ->setName($title)
-        ->setHref($request->getRequestURI()));
+    $crumbs->addTextCrumb($title, $request->getRequestURI());
 
 
     $comparison_table = $this->renderComparisonTable(
diff --git a/src/applications/phriction/controller/PhrictionEditController.php b/src/applications/phriction/controller/PhrictionEditController.php
index fabaaea055..63f184dde9 100644
--- a/src/applications/phriction/controller/PhrictionEditController.php
+++ b/src/applications/phriction/controller/PhrictionEditController.php
@@ -241,17 +241,12 @@ final class PhrictionEditController
 
     $crumbs = $this->buildApplicationCrumbs();
     if ($document->getID()) {
-      $crumbs->addCrumb(
-        id(new PhabricatorCrumbView())
-          ->setName($content->getTitle())
-          ->setHref(PhrictionDocument::getSlugURI($document->getSlug())));
-      $crumbs->addCrumb(
-        id(new PhabricatorCrumbView())
-          ->setName(pht('Edit')));
+      $crumbs->addTextCrumb(
+        $content->getTitle(),
+        PhrictionDocument::getSlugURI($document->getSlug()));
+      $crumbs->addTextCrumb(pht('Edit'));
     } else {
-      $crumbs->addCrumb(
-        id(new PhabricatorCrumbView())
-          ->setName(pht('Create')));
+      $crumbs->addTextCrumb(pht('Create'));
     }
 
     return $this->buildApplicationPage(
diff --git a/src/applications/phriction/controller/PhrictionHistoryController.php b/src/applications/phriction/controller/PhrictionHistoryController.php
index 53add915d2..d44d8f8f4b 100644
--- a/src/applications/phriction/controller/PhrictionHistoryController.php
+++ b/src/applications/phriction/controller/PhrictionHistoryController.php
@@ -138,11 +138,9 @@ final class PhrictionHistoryController
     foreach ($crumb_views as $view) {
       $crumbs->addCrumb($view);
     }
-    $crumbs->addCrumb(
-      id(new PhabricatorCrumbView())
-        ->setName(pht('History'))
-        ->setHref(
-          PhrictionDocument::getSlugURI($document->getSlug(), 'history')));
+    $crumbs->addTextCrumb(
+      pht('History'),
+      PhrictionDocument::getSlugURI($document->getSlug(), 'history'));
 
     $header = new PHUIHeaderView();
     $header->setHeader(pht('Document History for %s',
diff --git a/src/applications/ponder/controller/PonderAnswerEditController.php b/src/applications/ponder/controller/PonderAnswerEditController.php
index 75db3a1c23..4ef6f6fb56 100644
--- a/src/applications/ponder/controller/PonderAnswerEditController.php
+++ b/src/applications/ponder/controller/PonderAnswerEditController.php
@@ -86,13 +86,8 @@ final class PonderAnswerEditController extends PonderController {
           ->addCancelButton($answer_uri));
 
     $crumbs = $this->buildApplicationCrumbs();
-    $crumbs->addCrumb(
-      id(new PhabricatorCrumbView())
-        ->setName("Q{$qid}")
-        ->setHref($answer_uri));
-    $crumbs->addCrumb(
-      id(new PhabricatorCrumbView())
-        ->setName(pht('Edit Answer')));
+    $crumbs->addTextCrumb("Q{$qid}", $answer_uri);
+    $crumbs->addTextCrumb(pht('Edit Answer'));
 
     $form_box = id(new PHUIObjectBoxView())
       ->setHeaderText(pht('Edit Answer'))
diff --git a/src/applications/ponder/controller/PonderAnswerHistoryController.php b/src/applications/ponder/controller/PonderAnswerHistoryController.php
index 324809ec27..b15e228889 100644
--- a/src/applications/ponder/controller/PonderAnswerHistoryController.php
+++ b/src/applications/ponder/controller/PonderAnswerHistoryController.php
@@ -46,17 +46,9 @@ final class PonderAnswerHistoryController extends PonderController {
     $aid = $answer->getID();
 
     $crumbs = $this->buildApplicationCrumbs();
-    $crumbs->addCrumb(
-      id(new PhabricatorCrumbView())
-        ->setName("Q{$qid}")
-        ->setHref("/Q{$qid}"));
-    $crumbs->addCrumb(
-      id(new PhabricatorCrumbView())
-        ->setName("A{$aid}")
-        ->setHref("/Q{$qid}#{$aid}"));
-    $crumbs->addCrumb(
-      id(new PhabricatorCrumbView())
-        ->setName(pht('History')));
+    $crumbs->addTextCrumb("Q{$qid}", "/Q{$qid}");
+    $crumbs->addTextCrumb("A{$aid}", "/Q{$qid}#{$aid}");
+    $crumbs->addTextCrumb(pht('History'));
 
     return $this->buildApplicationPage(
       array(
diff --git a/src/applications/ponder/controller/PonderQuestionEditController.php b/src/applications/ponder/controller/PonderQuestionEditController.php
index bcfc722ee0..cfaa9a0a09 100644
--- a/src/applications/ponder/controller/PonderQuestionEditController.php
+++ b/src/applications/ponder/controller/PonderQuestionEditController.php
@@ -117,17 +117,10 @@ final class PonderQuestionEditController extends PonderController {
 
     $id = $question->getID();
     if ($id) {
-      $crumbs->addCrumb(
-        id(new PhabricatorCrumbView())
-          ->setName("Q{$id}")
-          ->setHref("/Q{$id}"));
-      $crumbs->addCrumb(
-        id(new PhabricatorCrumbView())
-          ->setName(pht('Edit')));
+      $crumbs->addTextCrumb("Q{$id}", "/Q{$id}");
+      $crumbs->addTextCrumb(pht('Edit'));
     } else {
-      $crumbs->addCrumb(
-        id(new PhabricatorCrumbView())
-          ->setName(pht('Ask Question')));
+      $crumbs->addTextCrumb(pht('Ask Question'));
     }
 
     return $this->buildApplicationPage(
diff --git a/src/applications/ponder/controller/PonderQuestionHistoryController.php b/src/applications/ponder/controller/PonderQuestionHistoryController.php
index 4c8c382f8e..09658c14ed 100644
--- a/src/applications/ponder/controller/PonderQuestionHistoryController.php
+++ b/src/applications/ponder/controller/PonderQuestionHistoryController.php
@@ -45,13 +45,8 @@ final class PonderQuestionHistoryController extends PonderController {
     $qid = $question->getID();
 
     $crumbs = $this->buildApplicationCrumbs();
-    $crumbs->addCrumb(
-      id(new PhabricatorCrumbView())
-        ->setName("Q{$qid}")
-        ->setHref("/Q{$qid}"));
-    $crumbs->addCrumb(
-      id(new PhabricatorCrumbView())
-        ->setName(pht('History')));
+    $crumbs->addTextCrumb("Q{$qid}", "/Q{$qid}");
+    $crumbs->addTextCrumb(pht('History'));
 
     return $this->buildApplicationPage(
       array(
diff --git a/src/applications/ponder/controller/PonderQuestionViewController.php b/src/applications/ponder/controller/PonderQuestionViewController.php
index 3789d7a698..21f6d405ab 100644
--- a/src/applications/ponder/controller/PonderQuestionViewController.php
+++ b/src/applications/ponder/controller/PonderQuestionViewController.php
@@ -56,10 +56,7 @@ final class PonderQuestionViewController extends PonderController {
 
     $crumbs = $this->buildApplicationCrumbs($this->buildSideNavView());
     $crumbs->setActionList($actions);
-    $crumbs->addCrumb(
-        id(new PhabricatorCrumbView())
-          ->setName('Q'.$this->questionID)
-          ->setHref('/Q'.$this->questionID));
+    $crumbs->addTextCrumb('Q'.$this->questionID, '/Q'.$this->questionID);
 
     return $this->buildApplicationPage(
       array(
diff --git a/src/applications/project/controller/PhabricatorProjectCreateController.php b/src/applications/project/controller/PhabricatorProjectCreateController.php
index 76de5b83d6..cdcfdb283b 100644
--- a/src/applications/project/controller/PhabricatorProjectCreateController.php
+++ b/src/applications/project/controller/PhabricatorProjectCreateController.php
@@ -112,10 +112,9 @@ final class PhabricatorProjectCreateController
             ->addCancelButton('/project/'));
 
       $crumbs = $this->buildApplicationCrumbs($this->buildSideNavView());
-      $crumbs->addCrumb(
-        id(new PhabricatorCrumbView())
-          ->setName(pht('Create Project'))
-          ->setHref($this->getApplicationURI().'create/'));
+      $crumbs->addTextCrumb(
+        pht('Create Project'),
+        $this->getApplicationURI().'create/');
 
       $form_box = id(new PHUIObjectBoxView())
         ->setHeaderText(pht('Create New Project'))
diff --git a/src/applications/project/controller/PhabricatorProjectHistoryController.php b/src/applications/project/controller/PhabricatorProjectHistoryController.php
index d42c05afe4..cd92ed338d 100644
--- a/src/applications/project/controller/PhabricatorProjectHistoryController.php
+++ b/src/applications/project/controller/PhabricatorProjectHistoryController.php
@@ -37,14 +37,11 @@ final class PhabricatorProjectHistoryController
       ->setObjectPHID($project->getPHID())
       ->setTransactions($xactions);
 
-    $crumbs = $this->buildApplicationCrumbs();
-    $crumbs->addCrumb(
-      id(new PhabricatorCrumbView())
-        ->setName($project->getName())
-        ->setHref($this->getApplicationURI("view/{$id}/")));
-    $crumbs->addCrumb(
-      id(new PhabricatorCrumbView())
-        ->setName(pht('History')));
+    $crumbs = $this->buildApplicationCrumbs()
+      ->addTextCrumb(
+        $project->getName(),
+        $this->getApplicationURI("view/{$id}/"))
+      ->addTextCrumb(pht('History'));
 
     return $this->buildApplicationPage(
       array(
diff --git a/src/applications/project/controller/PhabricatorProjectMembersEditController.php b/src/applications/project/controller/PhabricatorProjectMembersEditController.php
index fa81c442e1..129f53ded3 100644
--- a/src/applications/project/controller/PhabricatorProjectMembersEditController.php
+++ b/src/applications/project/controller/PhabricatorProjectMembersEditController.php
@@ -111,15 +111,11 @@ final class PhabricatorProjectMembersEditController
       ->setHeaderText($title)
       ->setForm($form);
 
-    $crumbs = $this->buildApplicationCrumbs($this->buildSideNavView());
-    $crumbs->addCrumb(
-      id(new PhabricatorCrumbView())
-        ->setName($project->getName())
-        ->setHref('/project/view/'.$project->getID().'/'));
-    $crumbs->addCrumb(
-      id(new PhabricatorCrumbView())
-        ->setName(pht('Edit Members'))
-        ->setHref($this->getApplicationURI()));
+    $crumbs = $this->buildApplicationCrumbs($this->buildSideNavView())
+      ->addTextCrumb(
+        $project->getName(),
+        '/project/view/'.$project->getID().'/')
+      ->addTextCrumb(pht('Edit Members'), $this->getApplicationURI());
 
     return $this->buildApplicationPage(
       array(
diff --git a/src/applications/project/controller/PhabricatorProjectProfileController.php b/src/applications/project/controller/PhabricatorProjectProfileController.php
index 9175614199..5f7dddf37b 100644
--- a/src/applications/project/controller/PhabricatorProjectProfileController.php
+++ b/src/applications/project/controller/PhabricatorProjectProfileController.php
@@ -73,9 +73,7 @@ final class PhabricatorProjectProfileController
     $properties = $this->buildPropertyListView($project, $profile, $actions);
 
     $crumbs = $this->buildApplicationCrumbs();
-    $crumbs->addCrumb(
-      id(new PhabricatorCrumbView())
-        ->setName($project->getName()))
+    $crumbs->addTextCrumb($project->getName())
       ->setActionList($actions);
 
     $object_box = id(new PHUIObjectBoxView())
diff --git a/src/applications/project/controller/PhabricatorProjectProfileEditController.php b/src/applications/project/controller/PhabricatorProjectProfileEditController.php
index 0d86c927af..db39cc1598 100644
--- a/src/applications/project/controller/PhabricatorProjectProfileEditController.php
+++ b/src/applications/project/controller/PhabricatorProjectProfileEditController.php
@@ -165,15 +165,11 @@ final class PhabricatorProjectProfileEditController
       ->setFormError($error_view)
       ->setForm($form);
 
-    $crumbs = $this->buildApplicationCrumbs($this->buildSideNavView());
-    $crumbs->addCrumb(
-      id(new PhabricatorCrumbView())
-        ->setName($project->getName())
-        ->setHref('/project/view/'.$project->getID().'/'));
-    $crumbs->addCrumb(
-      id(new PhabricatorCrumbView())
-        ->setName(pht('Edit Project'))
-        ->setHref($this->getApplicationURI()));
+    $crumbs = $this->buildApplicationCrumbs($this->buildSideNavView())
+      ->addTextCrumb(
+        $project->getName(),
+        '/project/view/'.$project->getID().'/')
+      ->addTextCrumb(pht('Edit Project'), $this->getApplicationURI());
 
     return $this->buildApplicationPage(
       array(
diff --git a/src/applications/project/controller/PhabricatorProjectProfilePictureController.php b/src/applications/project/controller/PhabricatorProjectProfilePictureController.php
index 6188f58014..41f02eebbd 100644
--- a/src/applications/project/controller/PhabricatorProjectProfilePictureController.php
+++ b/src/applications/project/controller/PhabricatorProjectProfilePictureController.php
@@ -89,13 +89,8 @@ final class PhabricatorProjectProfilePictureController
 
     $title = pht('Edit Project Picture');
     $crumbs = $this->buildApplicationCrumbs();
-    $crumbs->addCrumb(
-      id(new PhabricatorCrumbView())
-        ->setName($project->getName())
-        ->setHref($project_uri));
-    $crumbs->addCrumb(
-      id(new PhabricatorCrumbView())
-        ->setName($title));
+    $crumbs->addTextCrumb($project->getName(), $project_uri);
+    $crumbs->addTextCrumb($title);
 
     $form = id(new PHUIFormLayoutView())
       ->setUser($viewer);
diff --git a/src/applications/releeph/controller/ReleephProjectController.php b/src/applications/releeph/controller/ReleephProjectController.php
index 2a0d774979..e8516e93ff 100644
--- a/src/applications/releeph/controller/ReleephProjectController.php
+++ b/src/applications/releeph/controller/ReleephProjectController.php
@@ -135,10 +135,7 @@ abstract class ReleephProjectController extends ReleephController {
       $project_id = $project->getID();
       $project_uri = $this->getApplicationURI("project/{$project_id}/");
 
-      $crumbs->addCrumb(
-        id(new PhabricatorCrumbView())
-          ->setHref($project_uri)
-          ->setName($project->getName()));
+      $crumbs->addCrumb($project->getName(), $project_uri);
     } catch (Exception $ex) {
       // TODO: This is derps.
     }
@@ -146,10 +143,7 @@ abstract class ReleephProjectController extends ReleephController {
     try {
       $branch = $this->getReleephBranch();
       $branch_uri = $branch->getURI();
-      $crumbs->addCrumb(
-        id(new PhabricatorCrumbView())
-          ->setHref($branch_uri)
-          ->setName($branch->getDisplayNameWithDetail()));
+      $crumbs->addCrumb($branch->getDisplayNameWithDetail(), $branch_uri);
     } catch (Exception $ex) {
       // TODO: This is also derps.
     }
diff --git a/src/applications/releeph/controller/branch/ReleephBranchCreateController.php b/src/applications/releeph/controller/branch/ReleephBranchCreateController.php
index 1309a3d55d..3978571c47 100644
--- a/src/applications/releeph/controller/branch/ReleephBranchCreateController.php
+++ b/src/applications/releeph/controller/branch/ReleephBranchCreateController.php
@@ -99,9 +99,7 @@ final class ReleephBranchCreateController extends ReleephProjectController {
           ->addCancelButton($project_uri));
 
     $crumbs = $this->buildApplicationCrumbs();
-    $crumbs->addCrumb(
-      id(new PhabricatorCrumbView())
-        ->setName(pht('New Branch')));
+    $crumbs->addTextCrumb(pht('New Branch'));
 
     return $this->buildApplicationPage(
       array(
diff --git a/src/applications/releeph/controller/branch/ReleephBranchEditController.php b/src/applications/releeph/controller/branch/ReleephBranchEditController.php
index 1f1c0c6c47..3fcbf0b854 100644
--- a/src/applications/releeph/controller/branch/ReleephBranchEditController.php
+++ b/src/applications/releeph/controller/branch/ReleephBranchEditController.php
@@ -86,9 +86,7 @@ final class ReleephBranchEditController extends ReleephProjectController {
       $releeph_branch->getDisplayNameWithDetail());
 
     $crumbs = $this->buildApplicationCrumbs();
-    $crumbs->addCrumb(
-      id(new PhabricatorCrumbView())
-        ->setName(pht('Edit')));
+    $crumbs->addTextCrumb(pht('Edit'));
 
     return $this->buildApplicationPage(
       array(
diff --git a/src/applications/releeph/controller/branch/ReleephBranchHistoryController.php b/src/applications/releeph/controller/branch/ReleephBranchHistoryController.php
index 7e1314a03e..e0475d1f3c 100644
--- a/src/applications/releeph/controller/branch/ReleephBranchHistoryController.php
+++ b/src/applications/releeph/controller/branch/ReleephBranchHistoryController.php
@@ -32,9 +32,7 @@ final class ReleephBranchHistoryController extends ReleephProjectController {
       ->setTransactions($xactions);
 
     $crumbs = $this->buildApplicationCrumbs();
-    $crumbs->addCrumb(
-      id(new PhabricatorCrumbView())
-        ->setName(pht('History')));
+    $crumbs->addTextCrumb(pht('History'));
 
     return $this->buildApplicationPage(
       array(
diff --git a/src/applications/releeph/controller/project/ReleephProjectCreateController.php b/src/applications/releeph/controller/project/ReleephProjectCreateController.php
index f29f52f2c9..2195a4d51e 100644
--- a/src/applications/releeph/controller/project/ReleephProjectCreateController.php
+++ b/src/applications/releeph/controller/project/ReleephProjectCreateController.php
@@ -114,9 +114,7 @@ final class ReleephProjectCreateController extends ReleephProjectController {
       ->setForm($form);
 
     $crumbs = $this->buildApplicationCrumbs();
-    $crumbs->addCrumb(
-      id(new PhabricatorCrumbView())
-        ->setName(pht('New Project')));
+    $crumbs->addTextCrumb(pht('New Project'));
 
     return $this->buildApplicationPage(
       array(
diff --git a/src/applications/releeph/controller/project/ReleephProjectHistoryController.php b/src/applications/releeph/controller/project/ReleephProjectHistoryController.php
index e9df27f01c..85125d4cf2 100644
--- a/src/applications/releeph/controller/project/ReleephProjectHistoryController.php
+++ b/src/applications/releeph/controller/project/ReleephProjectHistoryController.php
@@ -32,9 +32,7 @@ final class ReleephProjectHistoryController extends ReleephProjectController {
       ->setTransactions($xactions);
 
     $crumbs = $this->buildApplicationCrumbs();
-    $crumbs->addCrumb(
-      id(new PhabricatorCrumbView())
-        ->setName(pht('History')));
+    $crumbs->addTextCrumb(pht('History'));
 
     return $this->buildApplicationPage(
       array(
diff --git a/src/applications/releeph/controller/request/ReleephRequestEditController.php b/src/applications/releeph/controller/request/ReleephRequestEditController.php
index 65532155b8..dc9d8abab9 100644
--- a/src/applications/releeph/controller/request/ReleephRequestEditController.php
+++ b/src/applications/releeph/controller/request/ReleephRequestEditController.php
@@ -272,20 +272,13 @@ final class ReleephRequestEditController extends ReleephProjectController {
       $title = pht('Edit Releeph Request');
       $submit_name = pht('Save');
 
-      $crumbs->addCrumb(
-        id(new PhabricatorCrumbView())
-          ->setName('RQ'.$rq->getID())
-          ->setHref('/RQ'.$rq->getID()));
-      $crumbs->addCrumb(
-        id(new PhabricatorCrumbView())
-          ->setName(pht('Edit')));
+      $crumbs->addTextCrumb('RQ'.$rq->getID(), '/RQ'.$rq->getID());
+      $crumbs->addTextCrumb(pht('Edit'));
 
     } else {
       $title = pht('Create Releeph Request');
       $submit_name = pht('Create');
-      $crumbs->addCrumb(
-        id(new PhabricatorCrumbView())
-          ->setName(pht('New Request')));
+      $crumbs->addTextCrumb(pht('New Request'));
     }
 
     $form->appendChild(
diff --git a/src/applications/releeph/controller/request/ReleephRequestViewController.php b/src/applications/releeph/controller/request/ReleephRequestViewController.php
index fcbb6de7b2..345e3acb20 100644
--- a/src/applications/releeph/controller/request/ReleephRequestViewController.php
+++ b/src/applications/releeph/controller/request/ReleephRequestViewController.php
@@ -74,18 +74,13 @@ final class ReleephRequestViewController extends ReleephProjectController {
       ->setSubmitButtonName('Comment');
 
     $crumbs = $this->buildApplicationCrumbs()
-      ->addCrumb(
-        id(new PhabricatorCrumbView())
-          ->setName($releeph_project->getName())
-          ->setHref($releeph_project->getURI()))
-      ->addCrumb(
-        id(new PhabricatorCrumbView())
-          ->setName($releeph_branch->getDisplayNameWithDetail())
-          ->setHref($releeph_branch->getURI()))
-      ->addCrumb(
-        id(new PhabricatorCrumbView())
-          ->setName('RQ'.$releeph_request->getID())
-          ->setHref('/RQ'.$releeph_request->getID()));
+      ->addTextCrumb($releeph_project->getName(), $releeph_project->getURI())
+      ->addTextCrumb(
+        $releeph_branch->getDisplayNameWithDetail(),
+        $releeph_branch->getURI())
+      ->addTextCrumb(
+        'RQ'.$releeph_request->getID(),
+        '/RQ'.$releeph_request->getID());
 
     return $this->buildStandardPageResponse(
       array(
diff --git a/src/applications/search/controller/PhabricatorApplicationSearchController.php b/src/applications/search/controller/PhabricatorApplicationSearchController.php
index c96c8c9401..b667834c94 100644
--- a/src/applications/search/controller/PhabricatorApplicationSearchController.php
+++ b/src/applications/search/controller/PhabricatorApplicationSearchController.php
@@ -260,9 +260,7 @@ final class PhabricatorApplicationSearchController
 
     $crumbs = $parent
       ->buildApplicationCrumbs()
-      ->addCrumb(
-        id(new PhabricatorCrumbView())
-          ->setName(pht("Search")));
+      ->addTextCrumb(pht("Search"));
 
     $nav->setCrumbs($crumbs);
 
@@ -344,10 +342,7 @@ final class PhabricatorApplicationSearchController
 
     $crumbs = $parent
       ->buildApplicationCrumbs()
-      ->addCrumb(
-        id(new PhabricatorCrumbView())
-          ->setName(pht("Saved Queries"))
-          ->setHref($engine->getQueryManagementURI()));
+      ->addTextCrumb(pht("Saved Queries"), $engine->getQueryManagementURI());
 
     $nav->selectFilter('query/edit');
     $nav->setCrumbs($crumbs);
diff --git a/src/applications/search/controller/PhabricatorSearchController.php b/src/applications/search/controller/PhabricatorSearchController.php
index 78ef4be93d..02f615c380 100644
--- a/src/applications/search/controller/PhabricatorSearchController.php
+++ b/src/applications/search/controller/PhabricatorSearchController.php
@@ -275,9 +275,7 @@ final class PhabricatorSearchController
     }
 
     $crumbs = $this->buildApplicationCrumbs();
-    $crumbs->addCrumb(
-      id(new PhabricatorCrumbView())
-        ->setName(pht('Search')));
+    $crumbs->addTextCrumb(pht('Search'));
 
     return $this->buildApplicationPage(
       array(
diff --git a/src/applications/search/controller/PhabricatorSearchEditController.php b/src/applications/search/controller/PhabricatorSearchEditController.php
index 4d84af847e..f85f94f76d 100644
--- a/src/applications/search/controller/PhabricatorSearchEditController.php
+++ b/src/applications/search/controller/PhabricatorSearchEditController.php
@@ -98,9 +98,7 @@ final class PhabricatorSearchEditController
       ->setForm($form);
 
     $crumbs = $this->buildApplicationCrumbs();
-    $crumbs->addCrumb(
-      id(new PhabricatorCrumbView())
-        ->setName($title));
+    $crumbs->addTextCrumb($title);
 
     return $this->buildApplicationPage(
       array(
diff --git a/src/applications/slowvote/controller/PhabricatorSlowvoteEditController.php b/src/applications/slowvote/controller/PhabricatorSlowvoteEditController.php
index f4409e756f..a94a15872f 100644
--- a/src/applications/slowvote/controller/PhabricatorSlowvoteEditController.php
+++ b/src/applications/slowvote/controller/PhabricatorSlowvoteEditController.php
@@ -244,9 +244,7 @@ final class PhabricatorSlowvoteEditController
           ->addCancelButton($cancel_uri));
 
     $crumbs = $this->buildApplicationCrumbs($this->buildSideNavView());
-    $crumbs->addCrumb(
-      id(new PhabricatorCrumbView())
-        ->setName($title));
+    $crumbs->addTextCrumb($title);
 
     $form_box = id(new PHUIObjectBoxView())
       ->setHeaderText($title)
diff --git a/src/applications/slowvote/controller/PhabricatorSlowvotePollController.php b/src/applications/slowvote/controller/PhabricatorSlowvotePollController.php
index 274a85b6ab..1ceeda6cbd 100644
--- a/src/applications/slowvote/controller/PhabricatorSlowvotePollController.php
+++ b/src/applications/slowvote/controller/PhabricatorSlowvotePollController.php
@@ -50,9 +50,7 @@ final class PhabricatorSlowvotePollController
     $properties = $this->buildPropertyView($poll, $actions);
 
     $crumbs = $this->buildApplicationCrumbs();
-    $crumbs->addCrumb(
-      id(new PhabricatorCrumbView())
-        ->setName('V'.$poll->getID()));
+    $crumbs->addTextCrumb('V'.$poll->getID());
 
     $xactions = $this->buildTransactions($poll);
     $add_comment = $this->buildCommentForm($poll);
diff --git a/src/applications/tokens/controller/PhabricatorTokenGivenController.php b/src/applications/tokens/controller/PhabricatorTokenGivenController.php
index 471bb47fc1..1928c89fee 100644
--- a/src/applications/tokens/controller/PhabricatorTokenGivenController.php
+++ b/src/applications/tokens/controller/PhabricatorTokenGivenController.php
@@ -60,9 +60,7 @@ final class PhabricatorTokenGivenController extends PhabricatorTokenController {
     $nav = $this->buildSideNav();
     $nav->setCrumbs(
       $this->buildApplicationCrumbs()
-        ->addCrumb(
-          id(new PhabricatorCrumbView())
-            ->setName($title)));
+        ->addTextCrumb($title));
     $nav->selectFilter('given/');
 
     $nav->appendChild($list);
diff --git a/src/applications/tokens/controller/PhabricatorTokenLeaderController.php b/src/applications/tokens/controller/PhabricatorTokenLeaderController.php
index 271a5f1ab7..50527488b6 100644
--- a/src/applications/tokens/controller/PhabricatorTokenLeaderController.php
+++ b/src/applications/tokens/controller/PhabricatorTokenLeaderController.php
@@ -42,9 +42,7 @@ final class PhabricatorTokenLeaderController
     $nav = $this->buildSideNav();
     $nav->setCrumbs(
       $this->buildApplicationCrumbs()
-        ->addCrumb(
-          id(new PhabricatorCrumbView())
-            ->setName($title)));
+        ->addTextCrumb($title));
     $nav->selectFilter('leaders/');
 
     $nav->appendChild($list);
diff --git a/src/view/layout/PhabricatorCrumbsView.php b/src/view/layout/PhabricatorCrumbsView.php
index f9c378655e..ec411ca6e6 100644
--- a/src/view/layout/PhabricatorCrumbsView.php
+++ b/src/view/layout/PhabricatorCrumbsView.php
@@ -10,6 +10,22 @@ final class PhabricatorCrumbsView extends AphrontView {
     return false;
   }
 
+
+  /**
+   * Convenience method for adding a simple crumb with just text, or text and
+   * a link.
+   *
+   * @param string  Text of the crumb.
+   * @param string? Optional href for the crumb.
+   * @return this
+   */
+  public function addTextCrumb($text, $href = null) {
+    return $this->addCrumb(
+      id(new PhabricatorCrumbView())
+        ->setName($text)
+        ->setHref($href));
+  }
+
   public function addCrumb(PhabricatorCrumbView $crumb) {
     $this->crumbs[] = $crumb;
     return $this;