diff --git a/pillar/api/projects/__init__.py b/pillar/api/projects/__init__.py
index ff502f5a..fae3e971 100644
--- a/pillar/api/projects/__init__.py
+++ b/pillar/api/projects/__init__.py
@@ -9,6 +9,7 @@ def setup_app(app, api_prefix):
     app.on_replace_projects += hooks.override_is_private_field
     app.on_replace_projects += hooks.before_edit_check_permissions
     app.on_replace_projects += hooks.protect_sensitive_fields
+    app.on_replace_projects += hooks.parse_markdown
 
     app.on_update_projects += hooks.override_is_private_field
     app.on_update_projects += hooks.before_edit_check_permissions
@@ -19,6 +20,8 @@ def setup_app(app, api_prefix):
 
     app.on_insert_projects += hooks.before_inserting_override_is_private_field
     app.on_insert_projects += hooks.before_inserting_projects
+    app.on_insert_projects += hooks.parse_markdowns
+
     app.on_inserted_projects += hooks.after_inserting_projects
 
     app.on_fetched_item_projects += hooks.before_returning_project_permissions
diff --git a/pillar/api/projects/hooks.py b/pillar/api/projects/hooks.py
index 04317d83..4f9eb9d7 100644
--- a/pillar/api/projects/hooks.py
+++ b/pillar/api/projects/hooks.py
@@ -3,6 +3,7 @@ import logging
 
 from flask import request, abort
 
+import pillar
 from pillar import current_app
 from pillar.api.node_types.asset import node_type_asset
 from pillar.api.node_types.comment import node_type_comment
@@ -246,3 +247,33 @@ def project_node_type_has_method(response):
 def projects_node_type_has_method(response):
     for project in response['_items']:
         project_node_type_has_method(project)
+
+
+def parse_markdown(project, original=None):
+    schema = current_app.config['DOMAIN']['projects']['schema']
+
+    def find_markdown_fields(schema, project):
+        """Find and process all makrdown validated fields."""
+        for k, v in schema.items():
+            if not isinstance(v, dict):
+                continue
+
+            if v.get('validator') == 'markdown':
+                # If there is a match with the validator: markdown pair, assign the sibling
+                # property (following the naming convention _<property>_html)
+                # the processed value.
+                if k in project:
+                    html = pillar.markdown.markdown(project[k])
+                    field_name = pillar.markdown.cache_field_name(k)
+                    project[field_name] = html
+            if isinstance(project, dict) and k in project:
+                find_markdown_fields(v, project[k])
+
+    find_markdown_fields(schema, project)
+
+    return 'ok'
+
+
+def parse_markdowns(items):
+    for item in items:
+        parse_markdown(item)