diff --git a/pillar/web/main/routes.py b/pillar/web/main/routes.py
index 2d8dfa10..d8121308 100644
--- a/pillar/web/main/routes.py
+++ b/pillar/web/main/routes.py
@@ -128,12 +128,7 @@ def services():
 def main_blog(url=None):
     """Blog with project news"""
     project_id = current_app.config['MAIN_PROJECT_ID']
-
-    @current_app.cache.memoize(timeout=3600, unless=current_user_is_authenticated)
-    def cache_post_view(url):
-        return posts_view(project_id, url)
-
-    return cache_post_view(url)
+    return posts_view(project_id, url)
 
 
 @blueprint.route('/blog/create')
@@ -147,18 +142,7 @@ def main_posts_create():
 def project_blog(project_url, url=None):
     """View project blog"""
 
-    @current_app.cache.memoize(timeout=3600,
-                               unless=current_user_is_authenticated)
-    def cache_post_view(project_url, url):
-        api = system_util.pillar_api()
-        try:
-            project = Project.find_one({
-                'where': '{"url" : "%s"}' % (project_url)}, api=api)
-            return posts_view(project._id, url=url)
-        except ResourceNotFound:
-            return abort(404)
-
-    return cache_post_view(project_url, url)
+    return posts_view(project_url=project_url, url=url)
 
 
 def get_projects(category):
diff --git a/pillar/web/nodes/__init__.py b/pillar/web/nodes/__init__.py
index 9d09c695..050d81a9 100644
--- a/pillar/web/nodes/__init__.py
+++ b/pillar/web/nodes/__init__.py
@@ -2,4 +2,7 @@ from .routes import blueprint
 
 
 def setup_app(app, url_prefix=None):
+    from . import custom
+
+    custom.setup_app(app)
     app.register_blueprint(blueprint, url_prefix=url_prefix)
diff --git a/pillar/web/nodes/custom/__init__.py b/pillar/web/nodes/custom/__init__.py
index a1cd86d7..bf16143a 100644
--- a/pillar/web/nodes/custom/__init__.py
+++ b/pillar/web/nodes/custom/__init__.py
@@ -1,2 +1,8 @@
 def append_custom_node_endpoints():
     pass
+
+
+def setup_app(app):
+    from . import posts
+
+    posts.setup_app(app)
diff --git a/pillar/web/nodes/custom/posts.py b/pillar/web/nodes/custom/posts.py
index 31248689..8e6cfa34 100644
--- a/pillar/web/nodes/custom/posts.py
+++ b/pillar/web/nodes/custom/posts.py
@@ -8,6 +8,7 @@ from flask_login import login_required, current_user
 from pillar.web.utils import system_util
 from pillar.web.utils import attach_project_pictures
 from pillar.web.utils import get_file
+from pillar.web.utils import current_user_is_authenticated
 
 from pillar.web.nodes.routes import blueprint
 from pillar.web.nodes.routes import url_for_node
@@ -16,28 +17,35 @@ from pillar.web.nodes.forms import process_node_form
 from pillar.web.projects.routes import project_update_nodes_list
 
 
-def posts_view(project_id, url=None):
+# Cached, see setup_app() below.
+def posts_view(project_id=None, project_url=None, url=None):
     """View individual blogpost"""
+
+    if bool(project_id) == bool(project_url):
+        raise ValueError('posts_view(): pass either project_id or project_url')
+
     api = system_util.pillar_api()
+
     # Fetch project (for backgroud images and links generation)
-    project = Project.find(project_id, api=api)
+    if project_id:
+        project = Project.find(project_id, api=api)
+    else:
+        project = Project.find_one({'where': {'url': project_url}}, api=api)
+        project_id = project['_id']
+
     attach_project_pictures(project, api)
-    try:
-        blog = Node.find_one({
-            'where': {'node_type': 'blog', 'project': project_id},
-            }, api=api)
-    except ResourceNotFound:
-        abort(404)
+
+    blog = Node.find_one({
+        'where': {'node_type': 'blog', 'project': project_id},
+    }, api=api)
+
     if url:
-        try:
-            post = Node.find_one({
-                'where': '{"parent": "%s", "properties.url": "%s"}' % (blog._id, url),
-                'embedded': '{"node_type": 1, "user": 1}',
-                }, api=api)
-            if post.picture:
-                post.picture = get_file(post.picture, api=api)
-        except ResourceNotFound:
-            return abort(404)
+        post = Node.find_one({
+            'where': {'parent': blog._id, 'properties.url': url},
+            'embedded': {'node_type': 1, 'user': 1},
+        }, api=api)
+        if post.picture:
+            post.picture = get_file(post.picture, api=api)
 
         # If post is not published, check that the user is also the author of
         # the post. If not, return 404.
@@ -62,7 +70,7 @@ def posts_view(project_id, url=None):
             'where': '{"parent": "%s" %s}' % (blog._id, status_query),
             'embedded': '{"user": 1}',
             'sort': '-_created'
-            }, api=api)
+        }, api=api)
 
         for post in posts._items:
             post.picture = get_file(post.picture, api=api)
@@ -116,10 +124,10 @@ def posts_create(project_id):
         return redirect(url_for_node(node=post))
     form.parent.data = blog._id
     return render_template('nodes/custom/post/create.html',
-        node_type=node_type,
-        form=form,
-        project=project,
-        api=api)
+                           node_type=node_type,
+                           form=form,
+                           project=project,
+                           api=api)
 
 
 @blueprint.route("/posts/<post_id>/edit", methods=['GET', 'POST'])
@@ -165,3 +173,11 @@ def posts_edit(post_id):
                            form=form,
                            project=project,
                            api=api)
+
+
+
+def setup_app(app):
+    global posts_view
+
+    memoize = app.cache.memoize(timeout=3600, unless=current_user_is_authenticated)
+    posts_view = memoize(posts_view)