diff --git a/pillar/web/organizations/routes.py b/pillar/web/organizations/routes.py
index 012e0797..0c4e5aa9 100644
--- a/pillar/web/organizations/routes.py
+++ b/pillar/web/organizations/routes.py
@@ -1,12 +1,12 @@
 import logging
 
-from flask import Blueprint, render_template, request, jsonify
+from flask import Blueprint, render_template, request, url_for
 import flask_wtf.csrf
 from flask_login import current_user
 
 import pillar.flask_extra
 from pillar import current_app
-from pillar.api.utils import authorization, str2id, gravatar
+from pillar.api.utils import authorization, str2id, gravatar, jsonify
 from pillar.web.system_util import pillar_api
 
 from pillarsdk import Organization, User
@@ -83,4 +83,9 @@ def create_new():
 
     org_doc = current_app.org_manager.create_new_org(name, user_id, seat_count)
 
-    return jsonify({'_id': org_doc['_id']}), 201
+    org_id = str(org_doc['_id'])
+    url = url_for('.view_embed', organization_id=org_id)
+    resp = jsonify({'_id': org_id, 'location': url})
+    resp.headers['Location'] = url
+
+    return resp, 201
diff --git a/src/templates/organizations/index.jade b/src/templates/organizations/index.jade
index 580b5ac6..a3d29055 100644
--- a/src/templates/organizations/index.jade
+++ b/src/templates/organizations/index.jade
@@ -158,11 +158,11 @@ script.
 				seat_count: 1,
 			}
 		)
-		.done(function() {
+		.done(function(result) {
 			var $p = $('<p>').text('organization created, reloading list.')
 			$('#create_organization_result_panel').html($p);
 
-			window.location.reload();
+			window.location.href = result.location;
 		})
 		.fail(function(err) {
 			var msg = xhrErrorResponseMessage(err);
@@ -178,6 +178,7 @@ script.
 				})
 		})
 		;
+		return false;
 	}
 	{% endif %}
 | {% endblock %}