diff --git a/io_scene_3ds/export_3ds.py b/io_scene_3ds/export_3ds.py
index 73b5339ed..005d5932c 100644
--- a/io_scene_3ds/export_3ds.py
+++ b/io_scene_3ds/export_3ds.py
@@ -1545,6 +1545,8 @@ def save(operator, context, filepath="", scale_factor=1.0, use_scene_unit=False,
             unit_measure = 0.000621371
         elif unit_length == 'KILOMETERS':
             unit_measure = 0.001
+        elif unit_length == 'FEET':
+            unit_measure = 3.280839895
         elif unit_length == 'INCHES':
             unit_measure = 39.37007874
         elif unit_length == 'CENTIMETERS':
diff --git a/io_scene_3ds/import_3ds.py b/io_scene_3ds/import_3ds.py
index ad657f493..850396254 100644
--- a/io_scene_3ds/import_3ds.py
+++ b/io_scene_3ds/import_3ds.py
@@ -1479,8 +1479,10 @@ def load_3ds(filepath, context, CONSTRAIN=10.0, UNITS=False, IMAGE_SEARCH=True,
             MEASURE = 1609.344
         elif unit_length == 'KILOMETERS':
             MEASURE = 1000.0
-        elif unit_length == 'INCHES':
+        elif unit_length == 'FEET':
             MEASURE = 0.3048
+        elif unit_length == 'INCHES':
+            MEASURE = 0.0254
         elif unit_length == 'CENTIMETERS':
             MEASURE = 0.01
         elif unit_length == 'MILLIMETERS':