diff --git a/docs/features/interface/human_interface_guidelines/writing_style.md b/docs/features/interface/human_interface_guidelines/writing_style.md
index e1805cf8..4cccd4ca 100644
--- a/docs/features/interface/human_interface_guidelines/writing_style.md
+++ b/docs/features/interface/human_interface_guidelines/writing_style.md
@@ -11,6 +11,11 @@
   - Not capitalizing entity names is an arguable guideline, but avoids
     many fuzzy cases.
 
+- Brand / product names such as *Cycles*, *Grease Pencil*, *Line Art*, *Freestyle*
+  are always capitalized. EEVEE is always uppercase.
+
+- “Channel” identifiers, like _X_, _Y_, _Z_, _R_, _G_, _B_, etc. are always capitalized.
+
 - Do <u>not</u> use abbreviations like _verts_, _VGroups_, _loc_, or _rot_,
   _fac_. Instead, use plain words like _vertices_, _vertex groups_,
   _location_, _rotation_, _factor_.
@@ -20,15 +25,13 @@
   much longer, and it helps keeping consistent styling over the whole
   UI.
 
-- “Channel” identifiers, like _X_, _Y_, _Z_, _R_, _G_, _B_, etc. are always capitalized.
-
 - Do <u>not</u> use implementation specific language.
 
   !!! Example "Examples"
       - Instead of _ID_, use _data-block_.
       - Do <u>not</u> use terms like _flag_, _string_, _RNA_, _DNA_.
 
-- Don't use pronouns, such as _you_. This sounds like an accusation towards the user.<br/>
+- Do not use pronouns, such as _you_. This sounds like an accusation towards the user.<br/>
 
   !!! Example
       **Don't**: _Your mesh is very dense_<br/>