diff --git a/blender_fund_main/templates/blender_fund_main/link_membership.html b/blender_fund_main/templates/blender_fund_main/link_membership.html
index dcadada..b9a709c 100644
--- a/blender_fund_main/templates/blender_fund_main/link_membership.html
+++ b/blender_fund_main/templates/blender_fund_main/link_membership.html
@@ -4,16 +4,33 @@
 
 {% block admin_tools %}{# don't show any admin links here #}{% endblock admin_tools %}
 
-{% block content_settings %}
+{% block after_membership_info %}
+{% if user.is_anonymous %}
   <div class="ml-4 mt-2 mb-2">
-    <h2>Link Membership</h2>
+    <div class="row">
+      <div class="col-md-12">
+        You need a Blender ID account to manage this membership.
+        You can create a new Blender ID account if you don't have one yet.
+        <div>
+          <a class="btn" href="{{ settings.LOGIN_URL }}">Sign in</a>
+        </div>
+      </div>
+    </div>
+    <div class="row mt-2">
+      <div class="col-md-12">
+        To directly cancel your membership, please use the button below.
+        <form class="form cancel-membership-form" method="post" action="{{ cancel_url }}">
+          {% csrf_token %}
+          <button class="btn-danger form-submit" id="submit-button" type="submit"><span>Cancel membership</span></button>
+        </form>
+      </div>
+    </div>
+  </div>
+{% else %}
+  <div class="ml-4 mt-2 mb-2">
+    <h3>Link Membership</h3>
     <div class="row">
       <div class="{% if membership.level.badge %}col-md-9{% else %}col-md-12{% endif %}">
-        <p class="mt-2">
-          You are going to link this <strong>{{ membership.level.name }}</strong> membership
-          (created on <abbr title="{{ membership.created_at }}">{{ membership.created_at | date:"Y-m-d" }}</abbr>,
-          currently {{ membership.status }}) to your account.
-        </p>
         {{ membership.level.badge }}
       </div>
       {% if membership.level.badge %}
@@ -55,4 +72,5 @@
       </div>
     </div>
   </div>
+{% endif %}
 {% endblock %}
diff --git a/blender_fund_main/tests/test_link_membership.py b/blender_fund_main/tests/test_link_membership.py
index 756604d..bae925c 100644
--- a/blender_fund_main/tests/test_link_membership.py
+++ b/blender_fund_main/tests/test_link_membership.py
@@ -25,14 +25,21 @@ class LinkMembershipTest(AbstractLooperTestCase):
         self.subscription = self.create_active_accountless_subscription()
         self.url = reverse('link_membership', kwargs={'token': self.link_customer_token.token})
 
-    def test_get_redirects_if_not_logged_in(self):
+    def test_shows_cancelviatoken_if_not_logged_in(self):
         response = self.client.get(self.url)
 
-        self.assertEqual(response.status_code, 302)
-        self.assertEqual(
-            response['Location'],
-            f'/oauth/login?next=/link-membership/{self.link_customer_token.token}/',
+        self.assertEqual(response.status_code, 200)
+        self.assertContains(response, '<form class="form cancel-membership-form" method="post"')
+
+    def test_cancelviatoken(self):
+        url = reverse(
+            'settings_membership_cancel_via_token',
+            kwargs={'token': self.link_customer_token.token}
         )
+        response = self.client.post(url, data={'confirm': 'True'})
+        self.assertEqual(response.status_code, 302)
+        self.subscription.refresh_from_db()
+        self.assertEqual(self.subscription.status, 'pending-cancellation')
 
     def test_get_displays_a_form(self):
         some_user = User.objects.create(email='joe@example.com')
diff --git a/blender_fund_main/urls.py b/blender_fund_main/urls.py
index 52cbe2e..1dc7d5a 100644
--- a/blender_fund_main/urls.py
+++ b/blender_fund_main/urls.py
@@ -40,6 +40,9 @@ urlpatterns = [
          name='settings_membership_edit'),
     path('settings/membership/<int:membership_id>/cancel', settings.CancelMembershipView.as_view(),
          name='settings_membership_cancel'),
+    path('settings/membership/cancelviatoken/<token>',
+         settings.CancelMembershipViaTokenView.as_view(),
+         name='settings_membership_cancel_via_token'),
 
     path(
         'settings/billing/payment-methods/change/<int:subscription_id>',
diff --git a/blender_fund_main/views/link_membership_or_donation.py b/blender_fund_main/views/link_membership_or_donation.py
index 6c2a13f..85f277b 100644
--- a/blender_fund_main/views/link_membership_or_donation.py
+++ b/blender_fund_main/views/link_membership_or_donation.py
@@ -4,7 +4,7 @@ from django.contrib.auth.mixins import LoginRequiredMixin
 from django.db import transaction
 from django.http import Http404
 from django.shortcuts import get_object_or_404, redirect
-from django.urls import reverse_lazy
+from django.urls import reverse, reverse_lazy
 from django.views.generic import FormView
 
 from looper.models import (
@@ -77,7 +77,7 @@ def merge_customer_and_grant_badges(token: str, old_customer, user):
         campaign_order.campaign.grant_badges({campaign_order.order_id})
 
 
-class LinkMembershipView(LoginRequiredMixin, FormView):
+class LinkMembershipView(FormView):
     template_name = 'blender_fund_main/link_membership.html'
     form_class = forms.LinkMembershipForm
     success_url = reverse_lazy('settings_home')
@@ -113,6 +113,9 @@ class LinkMembershipView(LoginRequiredMixin, FormView):
 
     def get_context_data(self, **kwargs):
         context = super().get_context_data()
+        context['cancel_url'] = reverse(
+            'settings_membership_cancel_via_token', kwargs={'token': self.kwargs['token']}
+        )
         context['membership'] = self._get_membership(self.kwargs['token'])
         return context
 
@@ -120,6 +123,8 @@ class LinkMembershipView(LoginRequiredMixin, FormView):
         token = self.kwargs['token']
         membership = self._get_membership(token)
         user = self.request.user
+        if not user.is_authenticated:
+            return self.handle_no_permission()
         old_customer = membership.customer
         assert old_customer.user is None
 
diff --git a/blender_fund_main/views/settings.py b/blender_fund_main/views/settings.py
index 87931a3..bfe994e 100644
--- a/blender_fund_main/views/settings.py
+++ b/blender_fund_main/views/settings.py
@@ -209,6 +209,14 @@ class CancelMembershipView(SingleMembershipMixin, FormView):
 
     _log = log.getChild('CancelMembershipView')
 
+    def get_context_data(self, **kwargs):
+        return {
+            **super().get_context_data(**kwargs),
+            'back_url': reverse(
+                'settings_membership_edit', kwargs={'membership_id': self.membership_id}
+            ),
+        }
+
     def get_success_url(self) -> str:
         return reverse('settings_membership_edit',
                        kwargs={'membership_id': self.membership_id})
@@ -221,6 +229,51 @@ class CancelMembershipView(SingleMembershipMixin, FormView):
         return super().form_valid(form)
 
 
+class CancelMembershipViaTokenView(FormView):
+    template_name = 'settings/membership_cancel.html'
+    form_class = forms.CancelMembershipForm
+    initial = {'confirm': False}
+
+    _log = log.getChild('CancelMembershipViaTokenView')
+
+    def get_membership(self, token):
+        linktoken = get_object_or_404(looper.models.LinkCustomerToken, token=token)
+        memberships = linktoken.customer.memberships
+        memberships_count = memberships.count()
+        if memberships_count != 1:
+            self._log.error(
+                'Expected exactly one membership, found %s, customer pk=%s',
+                memberships_count,
+                linktoken.customer_id,
+            )
+        return memberships.first()
+
+    def get_context_data(self, **kwargs):
+        token = self.kwargs['token']
+        membership = self.get_membership(token)
+
+        return {
+            **super().get_context_data(**kwargs),
+            'back_url': reverse('link_membership', kwargs={'token': token}),
+            'membership': membership,
+            'subscription': membership.subscription,
+        }
+
+    def form_valid(self, form):
+        token = self.kwargs['token']
+        membership = self.get_membership(token)
+        self._log.info('Cancelling membership pk=%d using token=%s',
+                       membership.pk, token)
+        membership.cancel()
+        return super().form_valid(form)
+
+    def get_success_url(self) -> str:
+        # land on the same page, the template will hide the form
+        # and confirm that cancellation has happened
+        return reverse('settings_membership_cancel_via_token',
+                       kwargs={'token': self.kwargs['token']})
+
+
 class ExtendMembershipView(SingleMembershipMixin, ExpectReadableIPAddressMixin, FormView):
     """Allow users to extend their membership by paying any amount."""
     # TODO(Sybren): maybe move this into Looper, or at least some of the code.
diff --git a/templates/settings/membership_cancel.html b/templates/settings/membership_cancel.html
index 489fb14..6aea95c 100644
--- a/templates/settings/membership_cancel.html
+++ b/templates/settings/membership_cancel.html
@@ -4,6 +4,9 @@
 
 {% block after_membership_info %}
   <h2>Cancellation</h2>
+  {% if subscription.status == 'cancelled' or subscription.status == 'pending-cancellation' %}
+  <p>Your membership has been cancelled.</p>
+  {% else %}
   <p>Are you sure you want to cancel your Blender Development Fund membership?</p>
   {% if subscription.status == 'active' and subscription.next_payment_in_future %}
     <p>
@@ -15,7 +18,8 @@
     {% csrf_token %}
     {% include "blender_fund_main/components/form.html" %}
     <hr/>
-    <a class="btn" href="{% url 'settings_membership_edit' membership_id=membership.id %}"><span>← Keep Membership and Go Back</span></a>
+    <a class="btn" href="{{ back_url }}"><span>← Keep Membership and Go Back</span></a>
     <button class="btn-danger form-submit ml-3" id="submit-button" type="submit"><span>Confirm Cancellation of Membership</span></button>
   </form>
+  {% endif %}
 {% endblock after_membership_info %}