Allow Doorkeeper references to have multiple display variations (full, short, etc.)

Summary:
Ref T13102. An install has a custom rule for bridging JIRA references via Doorkeeper and would like to be able to render them as `JIRA-123` instead of `JIRA JIRA-123 Full JIRA title`.

I think it's reasonable to imagine future support upstream for `JIRA-123`, `{JIRA-123}`, and so on, although we do not support these today. We can take a small step toward eventual support by letting the rendering pipeline understand different view modes.

This adds an optional `name` (the default text rendered before we do the OAuth sync) and an optional `view`, which can be `short` or `full`.

Test Plan:
I tested this primarily with Asana, since it's less of a pain to set up than JIRA. The logic should be similar, hopefully.

I changed `DoorkeeperAsanaRemarkupRule` to specify `name` and `view`, e.g `'view' => (mt_rand(0, 1) ? 'short' : 'full')`. Then I made a bunch of Asana references in a comment and saw them randomly go short or long.

Maniphest Tasks: T13102

Differential Revision: https://secure.phabricator.com/D19215

resources/celerity/map.php

@@ -10,7 +10,7 @@ return array(
     'conpherence.pkg.css' => 'e68cf1fa',
     'conpherence.pkg.js' => '15191c65',
     'core.pkg.css' => 'c218ed53',
-    'core.pkg.js' => '8b7400e7',
+    'core.pkg.js' => '0fabde4f',
     'darkconsole.pkg.js' => '1f9a31bc',
     'differential.pkg.css' => '113e692c',
     'differential.pkg.js' => 'f6d809c0',
@@ -391,7 +391,7 @@ return array(
     'rsrc/js/application/diffusion/behavior-load-blame.js' => '42126667',
     'rsrc/js/application/diffusion/behavior-locate-file.js' => '6d3e1947',
     'rsrc/js/application/diffusion/behavior-pull-lastmodified.js' => 'f01586dc',
-    'rsrc/js/application/doorkeeper/behavior-doorkeeper-tag.js' => 'e5822781',
+    'rsrc/js/application/doorkeeper/behavior-doorkeeper-tag.js' => '1db13e70',
     'rsrc/js/application/drydock/drydock-live-operation-status.js' => '901935ef',
     'rsrc/js/application/files/behavior-icon-composer.js' => '8499b6ab',
     'rsrc/js/application/files/behavior-launch-icon-composer.js' => '48086888',
@@ -608,7 +608,7 @@ return array(
     'javelin-behavior-diffusion-jump-to' => '73d09eef',
     'javelin-behavior-diffusion-locate-file' => '6d3e1947',
     'javelin-behavior-diffusion-pull-lastmodified' => 'f01586dc',
-    'javelin-behavior-doorkeeper-tag' => 'e5822781',
+    'javelin-behavior-doorkeeper-tag' => '1db13e70',
     'javelin-behavior-drydock-live-operation-status' => '901935ef',
     'javelin-behavior-durable-column' => '2ae077e1',
     'javelin-behavior-editengine-reorder-configs' => 'd7a74243',
@@ -1024,6 +1024,13 @@ return array(
       'javelin-request',
       'javelin-uri',
     ),
+    '1db13e70' => array(
+      'javelin-behavior',
+      'javelin-dom',
+      'javelin-json',
+      'javelin-workflow',
+      'javelin-magical-init',
+    ),
     '1f6794f6' => array(
       'javelin-behavior',
       'javelin-stratcom',
@@ -2087,13 +2094,6 @@ return array(
       'javelin-behavior',
       'javelin-dom',
     ),
-    'e5822781' => array(
-      'javelin-behavior',
-      'javelin-dom',
-      'javelin-json',
-      'javelin-workflow',
-      'javelin-magical-init',
-    ),
     'e74b7517' => array(
       'javelin-install',
       'phuix-button-view',